Assignment 4

selective information Mining

CIS 500
December 10, 2012

Data Mining is the process of analyzing selective information from different stances and summarizing it into white plagueful information. This information posterior be employ to increase revenue, cut costs or both. Data dig softw ar is a major analytical tool utilise for analyzing info. It allows the user to analyze data from many different angles, reason the data and summarizing the relationships. In a nut shell data mining is used mostly for the process of finding correlations or patterns among fields in very large databases.
What ultimately preempt data mining do for a company? Data mining is primarily used by companies with strong customer focus in retail or financial. It allows companies to determine relationships among factors such as price, product placement, and staff skill set. There are external factors that data mining can use as well such as location, economic indicators, and competition of some other companies. With the use of data mining a retailer can look at point of sale records of a customer purchases to send promotions to certain areas based on purchases made. An example of this is smash hit looking at movie rentals to send customers updates regarding new movies depending on their previous rent list.



Another example would be American express suggesting products to card holders depending on monthly purchases histories.
The increasing use of data mining by corporations and advertisers obviously creates apprehension from the perspective of the individual consumer due to privacy, security and the potential use of wide of the mark information. The idea that there are data warehouses that contain customers personalized information can be rather frightening. However, the use of data mining by these organizations can also lead to legion(predicate) public assistances for consumers they otherwise would not have realized. Besides the obvious benefit of guiding consumers to products or services theyd be to a greater extent interested in purchasing, the use of data mining by companies...If you want to get a full essay, order it on our website: Ordercustompaper.com



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