Bikers mean business as scooters take to the streets
The article in the Australian Financial freshen on 13 January 2009 shows how dealerships of pushcycles and scooters are victimisation the concept of targeting and spot to attract more customers towards investing in a two-wheeler.
As the price of fuel is so uncertain and constantly qualifying up in price and the recent economic crisis has interpreted a turn for the worse it is becoming harder for the average Australian to maintain and run a car. Motorcycle dealerships are using this to their advantage by targeting those that single and are in the suffering income bracket, university students as well as those who aim an enthusiasm for deluxe bikes.
The idea of marketing a product is to divide the stallion market into segments where there is a group of buyers that have cut off preferences for products and services. The company then is able to target different segments to constrain market offerings that cater for the customers needs (Kotler et al, 2006)
The reason for someone buy something is to satisfy their basic needs, solve problems and to make themselves feel good.
In targeting the low income households and university students these needs are met as a motor cycle or scooter is satisfying their need to have their own shipping for much less then a car. It solves their problem of not having to rely on public transport and it makes them feel good as they are able to grease ones palms a brand new motorcycle or a scooter and a scooter is practically like get an ipod as they are so affordable. For those that have a tiny bit more money to spend and have a passion for bikes can purchase a Harley Davidson again at a lower price then say a small family car yet giving the feel of a lavish bike and still satisfying the necessary needs.
post is the process by which marketers create an image or individualism in the minds of their target market for its product or service. It is the relative...If you deficiency to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment