Since HENKEL does not use a selective statistical statistical distribution strategy for its real household products (which are widely on tap(predicate) in super foodstuffs and smaller stores), for this bare-ass product we would need to yield a similar strategy. If we chose selective distribution the product may be less available to the clients which we are tar following. Wide and intense distribution therefore would allow us to reach a greater food market expansion.
So for our new product the MIR Tablets make from used coffee beans we will use wide/intensive or mass distribution. This will ensure that our product is launched in as many stores as possible distributed by retailers, major chains and hard discounters giving us wide market coverage and a big number of possible or future consumers.
We could say Henkel already has products in this area of the market so our product is mainly a present distribution and defined as product development and marketing sixth sense increasing the number of products by the same brand and as well as its range. They can benefit from advantages of the companys sales fellowship in order to launch this new product.
For less naturalised companies, there is the risk that retailers (in France large supermarkets such as Carrefour, Monoprix and Casino) would despise selling their new product, as they prefer to keep existing products which have already reached successful sales records. HENKEL, however would not face this risk, as it is an international company, with sales growth and a good brand image.
This diagram shows HENKELs distribution strategies for our new product. The company has an indirect relationship with its consumer because they have always got intermediates and are never really in touch with the client like a shot when their products are being sold. However they ensure customer...If you want to get a full essay, order it on our website: Ordercustompaper.com
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