1. Customers
London dry clean serves many different types of demographics. There main origination for dry-cleaning customers are working adults, including young adults and baby boomers, and some seniors. The customers for alterations gener eachy consist of university educatees, baby-boomers, and seniors. They seem to withstand a solid customer basis and have built a loyal customer basis with the seniors. The low pricing strategy implemented by Aydin seems to qualified well with the price sensitivity of the seniors. There have been no problems with the satisfaction of the baby-boomers, so it seems her services are providing all the necessities required. The new alterations provided to the students have seemed to fit well with the needs of the student cliental.
Company Objectives & Resources
The Company objectives are pretty straight forward, maximise profit and customer satisfaction.
Currently they are having difficulty with maximizing customer satisfaction because it has been observed that the seniors dont fit well with the students. The Lack of man power makes running the crinkle difficult at times when it gets busy and has set backs in achieving their maximum potential. London Dry-Clean makes a decent profit but is not enough to do substantial advertising or overhaul their operations setup to accommodate both seniors and students in perfect harmony. The increase in rent is a flagellum to the companys profits and should be offset by an increase in prices.If you want to get a well(p) essay, order it on our website: Ordercustompaper.com
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