| Philosophy: Mr. SluijsLetice Braun 11071095 |
Ideology behind Branding |
What argon the links between Neuroscience, Branding and Philosophy?|
Introduction
After doing desk query on Branding it is noticeable that brand is all just about authenticity and making people believe that your Brand is the rattling best. Kevin Roberts, CEO of advertising agency Saatchi & Saatchi, refers to brands as Lovemarks, significance that in his eyes the best trademark appeal to us simply because we love what they stand for (What is branding; Mathew Healey, 2010, page 28). anyway this, brand specialists strongly believe that stories, emotions and experiences appeal to their consumers. They taught is based on the ideology that the brain is separated in two secernates, the left and the right side. The left half of the brain is the rational part: It adds up facts, compargons prices and obediently ranks the pros and cons, whereas the right half of our brain is the spontaneous half. It desires are based on the fun aspects of appealing objects/things.
(What is branding; Mathew Healey, 2010, page 29)
In this following essay I forget be elaborating on the left and right brain ideology, in addition that I will condone how closely linked our senses are to our buying behaviors and finally I will give take up the ideology of famous Western philosophers. The plan in this item is to link the contemporary brand management to the minds of the worlds greatest Western Philosophers. I will be mentioning 6 philosophical tips that caught my attention the most and I will explain how I believe they link with our taught about branding nowadays. My complaint is to paint you a picture of how these philosophers might be thought process about branding, if they were alive today. To be able to do this I used a Book written by Thom Braun, go on in my essay you will notice it.
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