Nicole Bowers, Maureen David, Anita Glover, Gregory Jones
UNIVERSITY OF PHOENIX
EBUS/ 400
Juanita Darby
TBD
Intro
Powells Outline
In 1972 Walter Powell heart-to-heart Powells Books in Portland, Oregon. The idea came from his sons thriving store in Chicago. Michael Powell soon joined his father in Seattle. They bought every used book they could get their hands on. The store sold both new and used books. New, used, hardcover, and paperback versions of books could be found on the same shelf. Stocking new and used books in the same store was a new idea. Michael and Walter assumed customers loss the idea of not shopping at two variant stores for new or used books. They were correct because by 1994 Powells operated six different stores in the Seattle area.
Powells website www.powells.portland.or.us began in 1994. 2 full-time employees staffed the Internet store. By the end of 1998 online sales accounted for 3% of sales. Stores sales continue to increase and by 1999 the .com part of business sector moved to a building across the street from the main bookstore. Then in 2004 Powells .com moved into a 60,000 buttocks warehouse. The web design changed to a better look and feel, including a blog space. In 2005 Powell.com was named one of the top 50 sell websites by Internet retailer magazine.
Somehow Powells .com survived the dot com boom and bust reporting profit increases each year. Powells believe the policy of remaining independent is the key to their continued success.
Powells Look And Feel
The key to operating a successful presidency is to appeal, and satisfy the customers needs. This concept holds truth, when conducting business online as well as in a physical location. In todays society of speed-fast technology makes purchasing online a convenience for consumers on the go. Online retailors must remember not to barrage webpages with confusing or distracting information. The experience of online shopping should entice the...If you compulsion to get a full essay, order it on our website: Ordercustompaper.com
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