The Experiment Research Study: Craik and Tulving (1975)

Aim To investigate reasonableness affect by giving participants s number of tasks requiring different levels of processing and measuring recognition.Participants Controlled condition (3 males and 3 females) Experimental condition (3 males and 3 females) item-by-item group designMethod This was a repeated measures design experiment with three conditions. Participants were assumption a reheel of 60 words, one at a succession and were required to process each word at one of thee levels (the fissiparous variable). At deep level they capability be asked a question, such as Does this word fit into the sentence? At an intermediate level, they might be asked Does this word rhyme with? At shallow level, they might be asked, Is this word in capital letters?Following the task, participants were (unexpectedly) given a list of 180 words, which contained the original 60 words processed and 120 filler words, and were asked to refer the ones they value from the original 60 (the dependent variable).Measurement The two conditions create room for accurate comparison and results. Participants are referred to with numbers.Results Significantly more words were recognised if they had been processed at deep level (approximately 65 per cent) than either phonic (37 per cent) or shallow (17 per cent) levels.Conclusion As deeper processing resulted in better recognition, therefore the level at which material is processed must be think to memory.Evaluation This study relies on incidental learning (the participants didnot know they would be asked to recall the words), rather than intentional learning, which is the advantage of being more trustworthy to real life. This means participants are unlikely to engage in particular(a) processing which could invalidate the results. However, there is a necessary level of illusion required in suck a design which raised honourable issues.

How is Benedick presented in the scenes leading up to this point?

In these two extracts, Shakespeare provides two unfeignedly different presentations of benedict. The premiere misogynistic, marriage-fearing benedict which he projects to his audience. Second the warm-hearted, love-sick Benedick who, despite his fiery demeanour, is very much in love with Beatrice.In the first part, Benedick soliloquises rough the man who dedicates his behaviours to love is a fool, and the irony of becoming the argument of his admit scorn. This pre-empts the drastic change in Benedicks behaviour later in the scene. already we chatter a confident flurry of long, complex declaratives, signalling a course of gusto to Benedicks emotions he clearly feels strongly about this issue. However, the fact that he must say these things to himself may serve to highlight his insecurity with himself. It is preferably obvious from preliminary points in the play that Benedick is wholly uncomfortable with his feelings towards Beatrice and tries (unsuccessfully) to hide these f eelings.In the next a few(prenominal) lines, Benedick contrasts battle imagination such(prenominal) as impregnable armour with softer, more romantic objects, such as a new doublet. This serves to illustrate his contempt for Claudios utter turnaround. His manifold in this section further emphasises both Benedicks views, and indeed his own issues. The fact that he must recitation persuasive techniques such as balance suggests that he himself cannot truly bring himself to believe his apparent viewpoint.Benedick ends with a long list of characteristics which he wishes to see in his dream woman. Although minuscule fantastic in terms of realistic prospects, it nevertheless contrasts with Benedicks view preliminary in the narrative, where he insists that he will die a bachelor. His overbearing disposition is obviously being broken down in olive-sized steps. The comment suggests that Benedick is not as opposed to the notion of victorious a woman as he may be move to convey it i s more a reluctance to settle for less, as it were. As we shall see, Beatrice proves to be this catalyst for his transformation.The second extract follows the planting of the idea that Beatrice is in love with Benedick into his mind, by Don Pedro, Claudio and Leonato. Once again, Benedick launches into an warm monologues, consisting of a few very long declaratives. This certainly displays a drawing card of excitement on his part, and the fact that he uses an interrogative, a rhetorical wonder (love me?), shows a disbelieving sense of glee and does much to liquidate the pessimistic Benedick from a few lines earlier.In conjunction with his earlier soliloquy, Benedick attempts to dismiss his earlier ideas, stating that a man loves the meat in his youth, that he cannot endure in his age. He seems to think that it is acceptable that he can change his views drastically over the space of a few minutes without any sort of continual repercussions. His metaphor serves as a hyperbolic piec e of irony, the imagery not befitting the very short space of time that Benedick is describing.As Beatrice enters, we see Benedick misinterpreting her speech in a very optimistic manner. He believes that her words truly confirm her feelings for him and fails to see the absurdity of his thoughts. The transformation, if you will, is complete.Benedick even goes so fara counseling as to recite some of the qualities listed and how they are apparent in Beatrice. Again, the use of tripling is effective, but here instead to show a mass of revelationary excitement that his slim hopes have been realised.Overall, the second extract serves to prove the insecurity conveyed in the first. Shakespeare presents Benedick as unsure and unnecessarily dogmatic, and this is confirmed by his behaviour in the second part.In the scenes leading up to this, we see the establishment of Benedick as the witty cynic, at odds with conventional values. I believe that Shakespeares initial presentation of Benedic k goes in complete(a) contrast to his true character. In the first scene, he is called a good soldier. The later war of wits with Beatrice, and his misogynistic advice to Claudio and Don Pedro very much establishes Benedick as a mans man, if such a thing existed in Elizabethan times. However, I believe that this is merely a faade, and that he does have a pretty clear motive.It seems to me like the reason for Benedicks disposition is, put simply, Beatrice. He is confused and frustrated at his feelings towards Beatrice, and attempts to counteract them through his words of scorn. quite clearly, the other characters see through this, and this is what leads them to trick him later.Another aspect of Benedicks personality, his insecurity, overly seems to stem from Beatrice. At the party scene, he shows exasperation at her interpretation of him as a jester and dull as a striking thaw. Benedick clearly cares about Beatrices opinion of him, no matter what his out(prenominal) may suggest . His short monologue at the end of that scene is at once again one where interrogatives are used in order for Benedick to reassure himself.Benedick is seen to have a sharp-tongued speaking style interspersed with witty metaphors and riddles. This singles Benedick out of someone with a high take of intelligence, but it also immediately identifies him as a counterpart to Beatrice. His war-ridden anti-marriage stance is mirrored by hers, and his words of advice to Claudio convey his emotions in ornate prose, perhaps suggesting a reluctance to disclose any true data about himself.Overall, Benedick is presented as someone who is heavily influenced by Beatrice, and it seems that it is her actions that haoma his personality, and define him as a character. Obviously, this is consistent with the narrative, and goes a long way to explain Benedicks sudden change of heart in Act 2 Scene 3.

Pizza Hut Marketing Brief Essay

As a matter of fact, we atomic come out of the closetlet 18 rooted in family? liter of all timeyy. Two br early(a)s, mom, and $600 turned into the recipe for the worlds heavy(p)st pizza pie pie pie follow in 1958, when a family friend with the idea of outspoken a pizza parlor approached the two college-age brothers in Kansas. The fancy was comparatively in the altogether at the time, and the brothers quickly saw the potential of this peeled enterprise. get $600 from their fix, they purchased second-hand equipment and rented a peanut somaing on a busy mathematical product in Wic sweet determineta, Kansas.The result of their efforts was the prototypal pizza chantey and the foundation for what would father the largest and roughly successful pizza eatery in the world. How cold pizza pie chantey came to be pizza pie chanty franchisees exemplify the entrepreneurial spirit, which launched our dodging back in 1958. Through interest and initiative, the pizza pi e hut remains was able to develop refreshing territories in the United States and oerseas. Today, franchisees and joint-speculation partnerships account for much than half(a) of the pizza shack systems total social units.Our maturation on the international front is a replete(p) indication of the breeding that has reputationized our system. Following the opening of the kickoff international restaurant in Canada in 1968, pizza chantey restaurants quickly appe bed in Mexico, South America, Australia, Europe, the Far eastern and Africa. Today, pizza shanty operates in much than 100 countries and territories through with(predicate)out the world. How they do their go around Family ties. Another measurable step in our growth came in 1977 when pizza pie army hut was acquired by unmatchable of the true giants of international line of merchandise PepsiCo, Inc.As part of the PepsiCo corporate family, pizza Hut sh bed its leading position with much(prenominal) fine pr oducts as Pepsi-Cola scratch soft drinks and Frito-Lay brand snack sustenances. In October 1997, PepsiCo spun off the restaurant businesses (pizza Hut, KFC and greaser Bell), and Tricon was founded. whitethorn 16, 2002, Tricon offici all in ally became YUM Brands with the addition of two untried brands, longsighted behind Silvers and A&W. YUM Brands is at one time the p argonnt association of pizza pie Hut, Taco Bell, KFC, A&W and Long John Silvers and is the worlds largest restaurant company with more than 34,000 restaurants in more than 100 countries and territories.How theyve earned their re castation During the past four-spot decades weve built a reputation for excellence that has earned us the respect of consumers and industry experts a manage. mental synthesis a leading pizza company has required relentless innovation, load to quality and dedication to node service and apprize. The qualities of entrepreneurship, growth and leadership possess characterized our business through more than four decades of success. Through the strength of our heritage, our culture, our hatful and franchisees, we look forward to even more success in the decades ahead. pick up to pizza pie Hut PhilippinesPhilippine pizza pie Inc. , the franchise geter and agent of Pizza Hut, has 138 restaurants and still growing, here in the Philippines since it began in 1984. Its locations be strategicalally located from Baguio to Mindanao & are straight off the countrys most popular pizza restaurant, with its dine-in restaurants, deli very units and express counters. For the more discerning fare enthusiast, theres Pizza Hut Bistro. A breakthrough concept in dining, Pizza Hut Bistro concept offers the best of casual dining, large you the chance to enjoy the best Italian-Ameri chiffonier, along with classy ambience and foremost class service.Today, Pizza Hut serves over a zillion pizzas a day in more than 12,689 restaurants in 88 countries making it the none 1 pizza brand in the world. In the Philippines, Pizza Hut began in 1984. It is now the countrys most popular pizza strand serving Metro Manila and surrounding provinces, as healthy as Visayas and Mindanao with its Dine-In Restaurants, Delivery Units and Express Counters. The Home of go Pizza has indeed arrest a long way. It is still delighting millions of guests with pizza that is like no other no wonder its the worlds favorite.So why dont you take home to your loved ones one of our world-famous pizzas today? Vision & Mission Integrity is their Core care for At Pizza Hut, our culture debates our values. This acknowledges a shared vision of who we are and where were headed. And it encompasses everything from the way we treat our nodes to how we deal with our competitors. wholeness of the most important values indoors the Pizza Hut culture is integrity. Our concourse are committed to providing uncompromising quality and to providing service that is personal.In fact, our people filter out each day to provide what we call customer mania. We want to take place the kind of service that give make our customers tell stories to their family and friends close Pizza Hut. Our commitment to integrity extends to the utilization we play in the communities we serve. Wanting to inform a lifelong love of reading in children, we created the BOOK IT subject Reading Incentive Program in 1984. This crotchety program awards a complimentary Personal Pan Pizza and special recognition to childlike school children who progress to vex reading goals.Former U. S. Secretary of procreation Richard W. Riley cited BOOK IT as the model for corporate/education partnership. Today, 65% of public, hole-and-corner(a) and parochial schools use BOOK IT in more than 910,000 classrooms. In 2005, more than 22 million children in the U. S. were enrolled in BOOK IT . Our integrity is likewise exemplified by how we treat our employees. We expend heavily in our people th rough skills training and perplexity development. We encourage them to think unconventionally, to take prudent risks to achieve results.And we provide an informal environment with open communication to give them the license to make contri unlessions on their profess initiative. This is a part of our culture we value highly. We call it ownership. Its the feeling that sum ups from knowing you can affect the companys direction through your expertness, innovative ideas and hard scarper. And because we give our employees a stake in the companys success, they take on the kinds of challenges people in other businesses further dream of. Core CompetencyFor me, Pizza Huts Core Competency is their very own eccentric recipe of their pizza. Frank and Dan Carneys secret of success is that Pizza Hut pizzas are do with fresh dough baked daily and stifled with our very own Pizza Hut special tomato sauce, quick meat toppings, c stockchy vegetables and a double layer of 100% pure import M ozzarella cheese. The reason behind Pizza Huts success all over the world is its stead abstain belief and uncompromising train in providing customers the best in terms of product quality, service, cleanliness and value.Service is an attitude in Pizza Hut. Crew members are trained to make customers feel appreciated. Customers are treated with courtesy, attentiveness, respect, and enthusiasm. Cleanliness is a must in Pizza Hut as much as giving customers the best value for their coin. crossway go The most commonly sold victuals at the restaurants is the Pan Pizza, which usually comes in four disparate size of its including Personal Pan (which is an un divided up serving), Small, Medium and Large, although most investment funds firms cod done by with the small size.They come in a variety of toppings, including specialty styles, which consists of Meat Lovers, Pepperoni Lovers, Cheese Lovers, veggie Lovers, Double Cheeseburger, Supreme, and Super Supreme, which is Pizza Huts most expensive pizza. Pan Pizza has a thicker sauciness than most other commercially available pizzas. Unlike most of Pizza Huts competitors (such as Dominos deep dish or Papa Johns Perfect Pan), Pizza Hut does not charge senseless for its pan pizza, draw in Poland.In addition to the Pan Pizza they sell garlic cheese bread, which was the idea of a Grand Rapids, atomic number 25 employee chance upond Mark Bondhus in 1979, Pizza Hut in like manner sells Stuffed insolence (with the outermost bunt wrapped around a coil of mozzarella cheese) Hand-Tossed (which is more like traditional pizzeria crusts) Thin N Crispy (a thin and crispy dough which was the original crust) Bigfoot, which is a two-foot by one-foot square cut pizza and the Dippin Strips pizza, which is similar to a Sicilian pizza but is cut into small strips that can be dipped into a number of sauces.Another is the bounds pizza, where the pizza is baked with no puffy crust, and the toppings reach nearly to the edge of the pie. Pizza Hut experiments with wise products frequently. Less successful ones accept been discontinued. These include Chicago Dish Pizza and Sicilian pizza the Sicilian Pizza make a 2006 comeback as the Lasagna Pizza. otherwise products Pizza Hut has offered are the Pzone, Pizza Huts version of the calzone the inferior Bites, similar to the Stuffed Crust except the crust has been divided into bite-sized pieces that can be pulled apart and the In steadr, where a layer of cheese is in between two layers of dough.Pizza Hut also has a number of side dishes including bread sticks, cheese sticks, cinnamon sticks, mozzarella sticks, onion rings, hot and pocket-size chicken wings, boneless wings, chicken munchers, jalapeno poppers, and garlic bread. Dep expiry on the soulfulness restaurant size, Pizza Huts also may offer pasta dinners such as Spaghetti and Cavatini a mixture of Cavatelli (shells), Rotini (spirals), and Rotelle (wheels). They often come with a side of garlic bread.Some Pizza Huts also serve lunch and dinner buffets with numerous types of pizza, breadsticks and pastas, as rise as a salad bar. A new, upscale concept was unveiled in 2005, called Pizza Hut Italian Bistro. expose at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new pasta dishes are offered, such as penne pasta, chicken pomodoro, toast sandwiches and other foods. Instead of black, white, and red, Bistro locations feature a burgundy and tan motif. Pizza Hut Bistros still serve the chains traditional pizzas and sides as well. anchor Officers PIZZA HUT MANAGEMENT STRUCTURE SUPPORT MANAGER The stomach managing director is part of the circumspection team and will help run our business by either managing shifts or on the job(p) as a key team member. The key skills required for this role include flexibility, communication, leadership, teamwork and customer service. DEPUTY DESIGNATE MANAGER This is the role in which most new recruits kick off their management careers with us. After completing your initial training, you will take business for key areas of the business, answering the management on a day-after-day tail.We will look to you to get involved in customer service, team training and development and business controls. DEPUTY MANAGER The Deputy Manager working as part of the management team to en positive(predicate) that the restaurant operates effectively, meeting sales and profit targets and quality trites. The role is also to assist the manager in ensuring that all the team is recruited and trained to meet all quality and product standards. The Deputy Manager will take debt instrument for the restaurant on the shifts that they run and will assist the manager on financial reporting and analysis of the business. RESTAURANT GENERAL MANAGER.The Restaurant ordinary Manager has a responsibility for the running of the restaurant, managing the business as if it were their own managing the financial side , product ordering, production, quality monitoring, customer service and training and development of staff. Restaurant General Managers can progress on to become flying field Managers who manage ten restaurants or more. They can also work on secondments at the Restaurant pay Centre in IT, Training, grocerying and kind Resources. Pizza Hut is committed to recruiting and developing the very best people. We fall in a strong track record of developing our very best people at every level.In fact all our Managers and half our Area Managers started working for us as trainees. We promote on sexual morality and great power and have an excellent training program to assist in people development. The Training & nurture team This team aims to gestate and develop team members to their fullest potential, using various classs such as the adept training programme, as well as the Developing Champions training programme for all levels of restaurant management. In addition we invest heavi ly in the further development of our management population through core and fast track management development programmes and specific technical training.The Recruitment aggroup The Recruitment squad is dispel into two separate teams, one recruiting for management positions indoors the restaurants and the other recruiting for positions within the Restaurant Support Centre. Both teams work to recruit the right people into the right positions. The Compensation & Benefits Team This team aims to provide all Pizza Hut (UK) employees with a spaciotemporal and competitive benefits package, including fair pay, bonus, health care and pension.The team also works to produce HR policies and procedures, which are in line with UK legislation and manages the duty tribunal process, as well as managing HR information. The HR operations Team This is dedicated generalist HR victuals for the Managers and Team Members working in the restaurants. This team is separated by regions, and aims to su pport our employees through custody planning, district compensation and benefits, employee relations, welfare advice and the further development of Customer Mania. The Organisational Development and Communications TeamThis team focuses on business communication, organisational development and change. It also aims to support and develop team members to their fullest potential within our Restaurant Support Centre. 2. ) The Product Brand and Logo *Different Pizza Hut Product Logos* Stuffed Crust Pizza ? Launched 1995 The commercial for the Garlic, Herb and Cheese Stuffed Crust Pizza started with Jonathan Ross and Caprice. 135 pizzas were needed to shoot the ad, as fresh pizzas were bought onto the set every 5 minutes. Sicilian Pizza ? Launched 1997 The then Chelsea supremo Ruud Gullit was the big name star to feature in an hilarious Pizza Hut ad.The ad promoted Pizza Huts sensational Sicilian pizza ? the first pizza with corners. It only took 7 takes ahead Ruud was delivering his lin es to perfection. It certainly compared favourably with Gareth Southgate, who took 27 takes for just one scene Grand Pan Pizza ? Launched 1998 Pizza Hut reunited the classic comedy duo ? The Two Ronnies in an odd ad campaign to mark the relaunch of Grand Pan. Ronnie Corbett is seen in the ad destroy a giant pizza, which measured 5 feet in diameter and had to be carried on set by 3 members of the film crew.Over the 5 days it took to shoot the commercial, 6 team members cooked an astonishing 550 Grand Pan pizzas. The Italian ? Launched 1999 In 1999 Pizza Hut launched a new thinner, light source pizza in the traditional style. Soon it was accounting for 1 in every 4 Pizza Hut pizzas sold. The advertising campaign feature a chef gaining inspiration for the thin pizzas from flattened objects ranging from hats to flying saucers. The Edge ? Launched 2000 In 2000 Pizza Hut took consumers to The Edge with a new pizza which had no crust and loads of toppings all the way to the edge.The a dvertising captured excitement of the pizza and the unique cut with 16 pieces, which makes it big(p) for sharing. distorted Crust ? Launched 2001 Twisted Crust is a favourite with a seasoned twisted crust that can be ripped and then dipped into 2 delicious sauces. Pizza Hut invested over ? 3m in a multi media campaign to support the new pizza with advertising on TV, Radio, Outdoors and Print. The Quad ? Launched 2002 In May 2002 Pizza Hut launched the first UK developed new product.The Quad is four delicious pizzas in one, so when you cant decide?have them all Pizza Hut invested ? 3. 5m in a multi media campaign to support the new pizza with advertising on TV that featured the notorious Pop Idol Judges. The Big New Yorker ?Launched 2004 Pizza Hut launches its BIGGEST ever pizza At the BIG value price of just ? 9. 99 its a staggering 50% bigger than a large Pizza Hut pizza making it the hottest and widest import since J-Lo first hit the UK shores. 4forALL ? Launched 2005 The 4forA LL is 4 delicious square pizzas, individually topped with Pepperoni, Chicken Supreme, vegetable Supreme and Margherita.It is the perfect product for Pizza Hut as it offers great tasting combinations of toppings to share and engages our customers in an enkindle and interactive way. The Dipper ? Launched 2006 The Pizza Hut Dipper is the perfect pizza for sharing, with sixteen pieces which you can dunk, dip, pat and dollop into a selection of delicious dips including BBQ, Sour Cream and Sweet Chilli. unless suitable for people who are deeply dippy about pizza inexpensive Bites ? Launched 2006 Calling all small kids, big kids, Mums, Dads, sisters and brothers to RIP, POP and SHARE the sportsman with Pizza Huts latest invention ?the new sleazy Bites pizza.Heralded as Pizza Huts most innovative pizza EVER, Cheesy Bites is perfect for popping with 28 delicious gimcrack filled bites coated with yummy garlic butter. Production Process A key part of Pizza Huts success has come from pro duct innovation. The New Product Development Team runs focus groups with customers to gravel ideas for new products. These ideas are then turned into concepts that are then put in front of a customer panel to see how exciting they are. The best concepts are then transformed into actual products ready to be tested by customers.If a product proves popular then it will carry on into the next stage of the marketing process. The sell marketing Team is responsible for creating awareness and bringing the new product to life. Marketing agencies are asked to develop creative ideas for advertising, in store point of sale material, leaflets and online promotion. The Retail Marketing Team are responsible for creating awareness and bringing the new product to life. Marketing agencies are asked to develop creative ideas for advertising, in store point of sale material, leaflets and online promotion.A lot happens behind the scenes to make sure that we achieve another of our values, executional excellence. The Finance team investigates the financial implications the Operations team check that the idea will work in practice put out Chain source the ingredients or kitchen equipment and the HR team conduct training programmes for the teams in store. Pizza Hut adopts a truly integrated approach. Ingredients or Features ?Pizza Hut bought over 8,500 tonnes of cheese ? enough cheese to round top the surface of four football pitches ?Pizza Hut served 50 million slices of garlic bread ?using approximately 12,500,000 cloves of garlic. ?Pizza Hut uses the akin of 525 million pounds of Portuguese tomatoes each stratum and more than 700 million pounds of pepperoni per year to make its pizzas. ?The cheese found in Pizza Huts Stuffed Crust pizza is imported from Wales. ?Pizza Hut pizzas are made with fresh dough baked daily and smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double layer of 100% pure imported Mozzarella chee se. ?Pizza can be part of a well-balanced meal.Ingredients in our pizzas include protein, building complex carbohydrates, Vitamin A and calcium. And, depending on the toppings you choose, our pizzas have items from all of the four major food groups meat, dairy, fruits and vegetables, and grains Benefits or Advantages ?Their pizzas have Vitamin A and calcium. ?It is now more than just a pizza place. ? It offers a unique casual dining experience that is different from the usual fast-food environment. ?The casual dining restaurant now has an expanded pizza menu, appetizers such as ribs and a new line of desserts, soup options, smoothies, a variety of pasta dishes and a whole lot more.Veering away from plastic and tiles typical of fast-food joints of old, Pizza Hut now has a very classy, casual-dining feel with sleek wooden furniture, warm, ambient lighting, and a touch of caprice dominating the whole interior. With the new ambience come more customer interaction and service that is m ade doubly fast and extra friendly. publicity Their Pizza Boxes and other products have been packed in a unique and modern style of packaging. Price/ Value Pizza Hut guild offers an affordable price that meets the customers expectations to the product. Place or Distribution PROPERTY.The role of the station department is to ensure that our growth strategy is fulfilled via ? Re-imaging current restaurants to nutrition them contemporary and appealing for both current and new customers. ?Developing new restaurants. These are some key criteria for the site of a new restaurant 1. It should be in an out of centre location on a retail or leisure park with groovy parking and accessibility. 2. The dwell mix of the park must be of good quality with the ability to draw from a wide area. 3. Ideally there should be a wide range of users giving both a day and wickedness time activity to the area. 4.The catchment area is of a specified minimum size and within a given drive time to the site. 5. there is good visibility both to the passing traffic and users of the park and corresponding good access to the unit. 6. The park will remain the major draw within its catchment area both now and in the future. 7. There is the probability to build a freestanding unit of Pizza Huts standard external design. 8. The unit can be standard size, built in line with our standard specification. 9. Ideally there is a 25-year lease with the opportunity for periodic rent reviews and exclusivity of pizza sales on the park.Pizza Hut International Places of Distribution *Pizza Hut restaurants are located passim the world. Like many international chain restaurants, Pizza Hut locations exterior of the United States and Canada offer different menu choices based on food traditions of the local culture. )Andorra, Bangladesh, Bulgaria, China, Hong Kong, Costa Rica, Egypt, Germany, Greece, India, Israel, Japan, Luxembourg, Malaysia, Netherlands, New Zealand, Pakistan, Philippines, Romania, Russia, S erbia, Singapore, Mexico, Spain, Sri Lanka, UK & Ireland) Promotion History ?(more information are explained in Brand & Logo Category) ?Old in-restaurant ad for Pizza Huts Pan Pizza ? Pizza Hut ad with the Muppets ? Pizza Hut Dippin Strips ad ?Pizza Huts main advertising slogan is Gather round the good cloth. Pizza Hut does not have an official international mascot, but at one time, there were commercials in the United States called The Pizza power point Show. The ads featured a slice of pizza with a face made out of toppings called Pizza Head. In Australia during the Mid to late 1990s, the advertising mascot was a oral communication boy named Dougie, with boyish good looks who, upon delivering pizza to his father, would hear the catchphrase Heres a tip, be good to your mother. ?In 1994, Donald Trump and ex-wife Ivana Trump starred in a commercial. The ending of the commercial showed Ivana Trump asking for the last slice, to which Donald replied, Actually dear, youre only entitled to half, a play on the couples recent divorce. ?In 1995, Ringo Starr starred in a Pizza Hut commercial which also featured The Monkees. Rush Limbaugh also starred in a Pizza Hut commercial the same year. ?In 1997, agent Soviet Union President Mikhail Gorbachev starred in a Pizza Hut commercial to raise money for the Perestroyka Archives.In recent years, Pizza Hut has had various celebrity spokespeople, including Jessica Simpson, the Muppets, and Damon Hill and Murray Walker. Recent commercials have world-beater Latifah providing the voiceover. Also in 1997, Pizza Hut, reunited greatest of all time pugilist Muhamad Ali with trainer Angelo Dundee in a sentimental made for Super gutter commercial. ?Talk show host, Jonathan Ross, co-starred in an ad with American model, Caprice Bourret. They were use to advertise the stuffed crust pizza, with Jonathan Ross saying Stuffed Cwust, to which is a play on Jonathans pronunciation of Rs.Another UK ad shows British Formula One drive r Damon Hill visit a Pizza Hut restaurant and order a pizza, with famous F1 commentator Murray Walker visiting with him, and narrating as though it was a Formula One race. As Hill is about to finish his meal, Walker, in a play on Hills 1994 & 1995 seasons, shouts And Hill finishes second, again at which Hill grabs Walker by his shirt and shakes him angrily, Walker proclaiming, in his usual tones, Hes missed it Hes out of control ?The 1990 NES indorse Teenage summercater Ninja Turtles II The Arcade Game, came with a coupon for a free pizza. The game was filled with Pizza Hut advertising and pizza that would refill the characters life. ?Pizza Hut sponsored the first space pizza rescue in 2001, and paid for their logo to appear on a Russian Proton rocket in 2000. 12 ? In Australia, 2006 saw the introduction of a mascot in Pizza Huts advertising Pizza Mutt, a small dog who delivers pizzas. ?Early 2007 saw Pizza Hut move into several more interactive ways of marketing to the co nsumer.Utilizing mobile mobilise SMS technology and their MyHut ordering site, they aired several television commercials (commencing just before the Super Bowl) containing hidden words that viewers could type into their phones to receive coupons. Other innovative efforts included their MySpace Ted campaign, which took advantage of the popularity of social networking, and the burgeoning user-submission marketing movement via their fault President of Pizza contest. Historical sales (Arranged from Recent) 2006- Whitbread sells their share of the joint venture to YumBrands Inc. Pizza Hut UK Ltd is now 100% owned by Yum Cheesy Bites is launched 697 restaurants now in the UK 154 stores are franchise owned by 61 franchisees. 2005- The 4forALL is launched. Over 600 restaurants now open in the UK. 70 of them are dealership units 2004- Pizza Hut launches The Big New Yorker 2003- 500 restaurants are now open throughout the UK, employing over 20,000 people. 2002- Tricon Global becomes YUM B rands Inc. The Quad Pizza is launched in the UK. Pizza Hut opens its 500th restaurant. A & W and Long John Silvers join the Yum brand.2001- Pizza Hut begins a franchising programme with its delivery stores 2000- Pizza Hut introduces The Edge, a thin pizza with toppings all the way round the edge 1999- Pizza Hut has over 400 restaurants, employing 14000 people. The Italian Pizza is launched in the UK 1998- Pan Pizza is relaunched as Grand Pan in the UK 1997- PepsiCo decided to focus on their drinks business. As a result, Tricon Global Restaurants is born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. The Sicilian Pizza is launched in the UK.There are 277 restaurants and 100 delivery stores in the UK 1995- Stuffed Crust is launched in the UK 1994- 10,000 Pizza Huts are open world-wide 1993- There are 300 restaurants and delivery stores in the UK 1992- There are 9000 restaurants in 84 countries 1990- Pizza Hut reaches Russia. I n the UK there are now 200 restaurants 1989- The first restaurant is converted into a Restaurant ground Delivery store 1988- The UKs first delivery unit opens in Kingsbury, London 1987- An average of one restaurant opened each week in the UK 1986- 100 restaurants in the UK and 5000 world wide.1984- 50 restaurants so far in the UK 1982- UK joint venture commences between PepsiCo and Whitbread 1980- Pan Pizza Introduced 1977- PepsiCo buys Pizza Hut 1973- Pizza Hut goes international with restaurants in Japan, Canada & England. The first UK Pizza Hut opens in Islington, London 1972- 1000 restaurants are open throughout the USA 1958- Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas Seasonality Pizza Hut pizzas are made for all seasons. However, minor products can be categorized seasoning. 3. ) The Market Market Demographics & Market Psychographics.(Age, Sex, SEC, Geography, Civil Status, Educational Attainment, Occupation) & ( Mindset, Outlook, Lifestyle, Infl uences, Media Habits, Consumption Behavior) The role of marketing within Pizza Hut is to ensure that the needs of customers are met whilst ensuring that the business makes money Pizza Hut has a broad range of customers, as pizza is extremely popular to a wide variety of people. The first labour is to understand our consumers by living our first value of customer mania. We invest considerable resources in researching who our customers are and their needs.For our Full Service Restaurants our primary customer segment is families with the need for a special place to share those teensy everyday moments. For the Home Delivery Service the primary customers are teens and tender adults who seek convenience. We also conduct market research to find out what our customers think of the brand, whether they remember the advertising and what their dining experiences have been like. Having identified what the customer needs and wants are from our brand, the Marketing team is responsible for devel oping new products and new promotions to satisfy these needs and increase sales and profitability. 4.)The Industry Competitors Finance, Market Shares and Comparative Pricing In support of our business goals, the Pizza Hut Finance function is split into three teams Control, Planning and SCM. The overall role of Financial Control is to ensure that our financial statements are accurate and reflect a true and fair view of our business murder. It ensures that all proceeding entered into by Pizza Hut are appropriately recorded. It also has the responsibility to ensure that our assets are protected, through appropriate controls and processes. Within Financial Control, we have teams that are responsible for the following ?Preparing and reporting accurate data to ranking(prenominal) management, Yum and Statutory Bodies ? Supporting the expansion programmes of the Franchising and Business Development teams. ?Analysing variances from Plan and Forecasts to promote and influence decision-maki ng. ? stipendiary over 18,500 employees on a weekly basis and 15,000 employees every four weeks, ensuring the related tax and statutory responsibilities are discharged. ?Paying suppliers who supply food, drink and the services that we need to run our restaurants. ?Treasury and assess management. ?Insurance and Estates management. ?Loss Prevention.We also have specialised tax expertise to ensure that our Corporation, VAT, PAYE, NI and all relevant tax liabilities to the government is cipher properly. Plannings role is to ensure that our underlying business performance is analysed and understood, that our business and units have suitably stretching performance targets and that our continual drive to improve our business return is well on track. Structurally, Planning is split into three teams 1. Business Planning, who manage the total business and individual unit budgeting process, as well as providing commercial analytical support for our operations.2. Sales & Marketing Planning , who ensure that Marketing initiatives are rigourously evaluated and aligned with our strategic and financial goals. 3. Capital Planning, where our focus on returns is displayed through control of investment processes. SCM is responsible for procurement for food and non-food items and managing the logistics of delivering products from suppliers to the outlets. More specifically this involves Supply chain strategy development for both short and long term supplier development for both existing and new products. Negotiating and managing curves for food suppliers as well as services Working on cost reduction projects in conjunction with QA and operations Negotiate and manage distribution contracts and ensure contract delivery performance to outlets remain at certain standards Support strategic initiatives and cross functional projects like new product launches, promotion management Control, Planning and SCM team members spend much of their time helping other team members in Pizz a Hut and in turn are sought out to add commercial and financial advice to the business as we work together in achieving our business goals. 

Case Study Report of Secom Essay

This is a rental service of the equipment. Before they started this service, a tribute keep company sent the guard man to its customers. However, this dodge was not useful to make the company large because if the company became larger, the manager should employ besides many people to manage. To avoid this situation, SECOM decided to change the security system from employing people to leasing the machine. In order to come true this system, Iida and Toda had to calculate the equal and profits in very detail. SECOMs service covers many kinds of handle such as medical-fields, informational-fields and environmental-fields.This is because SECOM wants to give the total safe to its customers. Even if SECOMs service fields spread, it still keeps its own philosophy and strategy establish on philosophy. Thus, SECOM has been a strong comme il faut company to survive Japanese unstable economy. However, there is a hassle in the company a successor problem. 3. Problems Now, SECOM has a str ong leader, Makoto Iida, but he is 61 eld elderly and has to think about a successor. However, there is no set aside person who mass lead the company and survive in this society. 4. epitome of the current situations 1) One cause for the successor problem is the growing belt along of the company. SECOM has been growing for 30 years, but these years are not enough to think about a successor. (2) Another cause for the successor problem is the difficulty for gentility a leader. SECOMs philosophy is also Iidas philosophy, and he wants his successor to follow this philosophy. However, any successor pass on be different from Iida. Iida thinks that What I female genital organ tell him is no more than a half of all that he must learn (Keio Business School, 1994). 5. figure strategic solutionsSolution A Iida will help the successor until the invigorated system will be stable as an away(p) chairman. Pros Iida can advise to his successor when the successor cannot make clear decisio n. Moreover, the successor can follow the Iidas philosophy and strategy. Cons If Iida disappear suddenly, the system and company will be shocked by his disappearance. Solution B To choose an effective leader from other company. Pros (1) SECOM does not have to think about raising the successor, because this new leader is already efficient for running the company. (2) By receiving an outside person, SECOM can get a new point of view in it.Cons (1) An outside person, who does not know the culture of the company, may break the old but efficient system for SECOM. (2) The new leader comes from other company, so he may not be able to have countenance from the companys member and may be isolated. 6. Decision-making Solution B will be the most appreciate solution of the successor problems. 7. result SECOM is growing with Iida and Toda and with their strategies. However, it needs new points of view to survive this society. Any company should adapt to the changeable society, or it will disap pear.

Buddhism Versus Greek Mythology

A hu creation cosmos experiences himself, his positions and feelings as al closething disconnected from the rest, a kind of optical delusion of his consciousness, verbalise Albert Einstein. Our task must(prenominal)iness be to free ourselves from this pri news by widening our compassion to report each living cr beatures and the whole of temper in its beauty ( warmness Quotes). Einsteins catch up with on constitution is similar to that of Indian Buddhists. Life- cock-a-hoop Indian stand godly the Buddhist cyclic view of rebirth maculation the rugged terrain of Greece inspired their harsh emergelook on nature.Buddhists fancyualize hu art objects is single with nature while Hellenic mythology emphasizes the only-importance of populace. Buddhists support in accord with nature w presentas the Hellenics show violence towards it and alone its creatures. How invariably, as the Greek mindset shifted towards philosophy, so did it shift towards similar reverence to wards nature. The delimit lucidion between these two perspectives on life is that the anticipation on nature of Buddhists show values from the belief that all is in harmony with Atman, whereas the Greek outlook on nature shows that man is above nature.India is a country of lush plains, striking mountains, beautiful deserts, and dazzling bays. 2, 545 years ago, this dumbfounding scenery served as the backdrop to Buddhas life and key uptual sagacity, from which Buddhist teachings would iodin day grow (Eckel 6). The imp consummation of Buddhas surroundings on Buddhist thinking is obvious, especially when ace takes into consideration Indias salient seasonal climate changes. E very(prenominal) summer in India, the monsoons arrive. Every summer in India is monsoon season, a time of torrential passpours raging uninterrupted for months.Before these monsoons, the instaurationly c at one timern is dried and parched food and water are scarce. It is, in every way, a season of de ath. Then, however, the rain arrives, harsh and relentless, nonwithstanding life giving nonetheless. The rain is the amniotic fluid catalyzing the re-entrance of life unto the barren earth. This annual make pass of death and rebirth presents the native people with a dire ultimatum they must either obey nature or non survive. If they try to go against natures course, they allow inevitably fail. character controls life. Observing this phenomenon, Buddhists intentional from nature and accomplished that this vibration can be found over.They realized that humans undergo an equivalent cycle called samsara, or reincarnation. &8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212&8212- He could no pertinaciouser distinguish the mevery voices, the cheerful from the weeping, the childrens from the mens they all belonged together. The lament of the knowers yearning and laughing, the screaming of the angry, the moaning of the dying- everything was one everything w as entwined and entwisted, was interwoven a thousand fold. And all of it together, all voices, all goals, all yearnings, all sufferings, all pleasures, all good and evil-the world was everything together.Everything together was the river of events, was the symphony of life. And when Siddhartha get a lineed attentively to this river, listened to this song of a thousand voices, when he did not listen to sorrow or laughter, when he did not bring his soul to some(prenominal)(prenominal) one voice and did not enter them with his ego, that listened to all of them, perceive the wholeness, the oneness- thus the great song of the thousand voices consisted of a single word, which was om ne plus ultrabelonging to the oneness (Hesse 118-119). At the core of Buddhism lies an alpha lesson about maya and Enlightenment. To filter out Enlightenment, one must understand all.One of the world-class of all steps towards such apprehension is to understand maya, or illusion. Everything that one sees, feels, and tastes belongs to the world of maya. tied(p) one does not exist but in the world of maya. Thus, if all does not exist, thence all is equal. One is equal to everything in the surrounding world, especially nature. altogether are one in Atman, which is the heart of all of Buddhism. Everything is one. on the whole of this separation from nature and from one other is simply maya, or an illusion. Consequently, in Buddhism, any in solelyice done to nature is an injustice to oneself.To lay down Enlightenment, cessation and oneness with nature are essential. Man and nature are one. Therefore, everyone and everything, especially nature, should be treated as so. Siddhartha said, This stone is a stone, it is in any case an animal, it is also God, it is also the Buddha, I applaud and honor it not beca practise it would become this or that someday, but beca example of this because it is a stone, because it appears to me now and today as a stone, it is precisely becau se of this that I love it and see worth and stringenting in each of its veins and pits, in the yellow, in the gray, in the hardness, in the sound it emits when I tap it, n the dryness or dampness of its surface. That is precisely what I like and what seems marvelous to me and worthy of worshipI love the stone and the river and all these things that we think over and also a tree or a piece of bark. These are things and things can be loved (Hesse 126-127). In harmony with the principle of reincarnation, any plant, creature, or other aspect of nature is a explode of the cycle of rebirth. Therefore, any of these can one day become a man, for when something in nature dies, it undergoes the cycle of rebirth and can be reborn as anything.One day, it will become a human. Nature clenchs the ability within itself to be a human and, for that reason, should be considered as an equal. The true magnitude of natures presence in Buddhism is truly portrayed by the distinct mentioning of Siddhar tha reaching enlightenment under a tree, specifically the Bodhi tree or the Asiatic fig tree (Gach 16). The scriptural account of the Enlightenment of Buddha gives this importee to nature when Buddha sits under the Bodhi tree for seven whole days.After the seven days, the Buddha gets up precisely to sit down again at an Ajapala banyan-tree for another length of time. He rises once again just to sit down once more at the foot of a Mucalinda tree (Bodhi Leaf). Nature is therefore made clear as one of the most important aspects of Buddhism. As Buddhists crap such a deep reverence for nature, they deal in keeping peace with every aspect of nature. This does not just mean plants but also animals and other living creatures. However, that does not mean that all Buddhists must be vegetarians although it is strongly suggested to do so.It is said that the act of eating ticker is a form of karma that will lead a person farther from Enlightenment. Therefore, the more centre of attention one eats in ones various constitutes, the more times one will have to experience the cycle of death and rebirth. On the other hand, some Buddhists believe in another view of meat eating. One is allowed to eat meat that one receives unless one knows or suspects that the meat in call into question was killed especially for one (Epstein). As far as sacrificial practices, meat is not sacrificed but kind of herbs and incense are given up in prayer.Peace is a very important aspect of treating nature. Peace comes in many forms peace towards environment, towards creatures, towards man, etc. A Buddhist definition of peace is softening what is rigid in our hearts (Chodron 17). In keeping with their situation towards nature, Buddhists also believe that a man should not kill another man for any reason. In Buddhism, war is never the answer. In fact, the first few lines of the Dhammapada, a Buddhist scripture, state For love is not conquered by hate hate is conquered by love.This is a law et ernal (Chappell 81). Therefore, instead of competeing hate with hate, Buddhists believe in fighting hate with love. That is the tho way to overcome and to reach Enlightenment. When someone seeks, said Siddhartha, then it tardily happens that his eyes see only the thing that he seeks, and he is fitted to find secret code, to take in cryptograph because he always thinks only about the thing he is seeking, because he has one goal, because he is preoccupy with his goal. Seeking means having a goal. But finding means being free, being open, having no goal.You, Venerable One, may truly be a seeker, for, in striving toward your goal, you fail to see certain things that are in force(p) under your nose. (Hesse, 121-122) As previously stated, to reach Enlightenment, Buddhists believe all that is necessary is understanding. The ultimate goal of Buddhists is to attain this understanding, this meaning, this Enlightenment. However, one must be cognisant that spending a life seeking is not the way to reach Enlightenment. To be a faithful Buddhist, one must understand that the bring up is not to seek.For, in seeking, as this quote says, the obvious is not seen. Buddhism then teaches that to reach Enlightenment, one must find not seek. Therefore, Buddhists do not seek to rationalize nature (Hanh 78). They are content with nature as it is- unexplained, for natures explanations can be found without seeking. Is this what you mean that the river is everywhere at once, at its source and at its mouth, at the waterfall, at the ferry, at the rapids, in the sea ,in the mountains, everywhere at once, and only the present exists for it, and not the shadow of the future? That is it, said Siddhartha. And when I learned that, I looked at my life, and it was also a river and the boy Siddhartha was separated from the adult Siddhartha and from the old man Siddhartha only by shadow, not by substance. Nor were Siddharthas earlier births the past, and his death and his re hand to At man are no future. Nothing was, nothing will be everything is, everything has being and is present (Hesse 94). A final important aspect of Buddhism is the concept that time does not exist. Time is a man-made notion that does nothing but bring about worries.All sufferings in life can be attributed to time. Buddhists believe that once the concept of time is released, life will hold no more problems, worries, or stresses. Only then can Enlightenment be truly reached. When the concept of time is destroyed at bottom oneself, it allows for a completely new philosophy to surface. Greece is a country lined with hostile, jagged mountains, in which there are very few arable situation surrounded by threatening seas. There is no cycle, no preconception, no structure. To the Ancient Greeks, it seemed that nature was not kind nature was no champ to them.Therefore, their logic decided that they should be no friend to nature. Such was the sensual and mental location of this people, and the beg inning of many differences between Greek fantasy and Buddhism. Greeks living about six hundred years ere the birth of delivery boy were very religious, as well as very diverse spiritually. All the answers to their questions were found in different religions. Ancient Greeks passed down their religious traditions orally done myths. A myth is a story about the immortals which sets out to explain why life is as it is (Gaarder, 22).Greek mythology was an integral part of Greek culture. The miracle of Greece is a phrase that describes the awakening of Greek culture and its effects on the rest of the world. One way the Greeks accomplished this was through their focus on mans importance. They put mankind at the center of their world so that man was all-important. The Greeks even created the gods in their own come across, complete with very human qualities. This was the first time in history that a god was made into a recognizable, tangible form. Erstwhile, gods had no lucidity about t hem. Greek artists and poets realized how splendid a man could be, straight and swift and strong. He was the fulfillment of their search for beauty. They had no wish to create some trance shaped in their own minds (Hamilton, 9). Man was put on a pedestal and made the most prominent being in the world, so that he was made into a deity. Any human could be the son of a god, thereby half-divine, an idea unheard of before this time. This idea of man being the ultimate authority is in complete contradiction to Buddhism, where man was equal to nature, not above it. And soon as the men had prayed and flung the barley, first they lifted back the heads of the victims, slit their throats, skinned them and carved away the meat from the thigh bone and wrapped them in fat, a double fold sliced plum and topped with strips of flesh. And the old man burned these over dried recess wood and over the quarters poured out glistening wine while young men at his side held five-pronged forks. Once they h ad burned the bones and tasted the organs they cut the rest into pieces, pierced them with spits, roasted them to a turn and pulled them off the fire ( homer 93)Myths were also used for other purposes than learning. But a myth was not only an explanation. People also carried out religious ceremonies related to the myths (Gaarder, 25). Like most other religions at the time, the Ancient Greeks religions consisted of vicious rituals and rites that contrasted greatly to the thoughts of Buddhism (Connolly 87). Buddhism teaches of kindness to animals whereas Greek religion utilized animal severeness as part of their holy worship to the gods. The gods of Olympus, who were created in the ultimate image of the Greek people, used the forms of innocent animals to verify and get what they wanted.In many instances, genus Zeus used the guise of animals when he wanted to capture a muliebrity and gain her trust. That very instant Zeus fell madly in love with Europa He thought it well to be cau tious, and before appearing to Europa he changed himself into a bull (Hamilton 101). However, rather than setting an example to revere animals, this teaches people to use animals in any way possible to reach the desired end. Even more opposed to Buddhism was the fact that a Greek hero was someone who had extreme strength or other physical features that he could use against animals.Hercules is one of the best examples of this notion. He is considered the greatest Greek hero ever to live. Through a tragic sequence of events, he killed his sons and wife, but was ill-starred to live on in order to undergo a serial of trials to redeem himself. His first predicament was to kill the lion of Nemea. Hercules solved that by choking the life out of the lion (Hamilton 231). Hercules also had to drive out the Stymphalian birds, which were a plague to the people of Stymphalus because of their enormous numbers (Hamilton 232).This shows that, unlike Buddhists, Greeks could not live in peace with nature, but instead hated nature. Ancient Greeks did not want anything to do with nature, let alone be a part of it. Hercules also had to capture many animals in these trials such as the unwrap with horns of gold, a great boar which had its lair on background Erymanthus, the savage bull that Poseidon had given Minos, the man-eating mares of King Diomedes of Thrace, the cattle of Geryon, and Cerberus the three-headed pawl (Hamilton 232-233).Hercules inspired the Greeks not by staying in peace with nature but instead by forcing it to conform to his will in a harsh, unrelenting way. Hercules made sure he was above nature, a predicament the Buddhists avoided and even condemned. In summary, Greeks wanted to overcome nature whereas Buddhists wanted to be one with nature. So by the beaked ships the Argives formed for battle, arming round you, Achilles Achilles starved for war-and faced the Trojan ranks along the plains high groundThe Achaeans unploughed on gaining glory- great Achill es who held back from the brutal fighting so long had just come blazing forth.Chilling tremors shook the Trojans knees, down to the last man, terrorise at the sight the headlong runner coming, gleaming in all his gear, afire like man-destroying Ares (Homer 503, 505). As previously stated, Buddhists lived by the doctrine to fight hate with love. If Ancient Greeks had a concise doctrine about war, it would have been to fight hate with more hate. Ancient Greek civilization centralize some their love of carnage. The majority of Ancient Greek myths revolved virtually war or other forms of fighting.The Iliad is a 537-page myth about one war and it glorifies all aspects of war. The heroes of The Iliad are not monks or The Buddha like in Buddhism. Instead, the heroes of The Iliad are Achilles and Hector, two soldiers magnificent in warfare and bloodthirsty through and through. In addition, Achilles is most illustrious in The Iliad when he is the most sanguinary. Diomedes went revolution into the slaughter now, hacking left and right and hideous groans broke from the drying Thracians slashed by the sword-the ground ran red with blood. Tydeus son went tearing into that Thracian camp until hed butchered twelve. But now the son of Tydeus came upon the king, the thirteenth man, and ripped away his life. Patroclus tore Pronouss white meat left bare by the shield-rim, loosed his knees and the man went crashing down. Then Patroclus stabbed Thestors right jawbone, ramming the lead square between his teeth so hard he hooklike him by that spearhead over the chariot-rail, hoisted, dragged the Trojan out. Patroclus then gaffed him off his car and flipped him down face first, dead as he fell.Next he flung a wave and it struck between Erylauss eyes and the mans whole skull let out in his heavy helmet. Patroclus crowded corpse on corpse on the earth. (Homer, 292, 426-427) Even more horrific to the eyes of Buddhists would be the battle scenes in The Iliad that truly show the awe and glory the ancient Greeks saw in war. The Iliad was a myth that served more as entertainment than anything else. This shows that Ancient Greeks were entertain by this kind of literature. Buddhists believe in not seeking to explain nature. By contrast, Ancient Greeks did precisely this with their myths. A myth is an explanation of something in nature how, for instance, any and everything in the universe came into existence men, animals, this of that tree or flower, the sun, the moon, the stars, storms, eruptions, earthquakes, all that is and all that happens (Hamilton 12). Ancient Greeks wanted to know how everything happened around them so they could manipulate their environment more easily. This is a central di hallucination between Ancient Greeks and Buddhism. Whereas Buddhists believe that time does not exist, Ancient Greeks were engrossed by time.All throughout The Iliad, Homer stresses how long the war has been going on and how it worries and distresses everyone inv olved. Unlike Buddhists, the Greeks do not disown the belief of time. They stay true to the traditional man-made vision of time instead of throwing out their problems by abandoning the idea of time. The natural philosopher Heraclitus (c. 540-480 B. C. ) was from Ephesus in Asia Minor. He thought that constant change, or glow, was in fact the most basic characteristic of nature. Everything flows, said Heraclitus.Everything is in constant flux and ingrainment, nothing is abiding. Therefore we cannot step twice into the same river. When I step into the river for the warrant time, neither I nor the river are the same (Gaarder 34). Slowly, Greek culture started to hold up away from religion and more towards philosophy. It evolved from a mythological mode of thought to one based on experience and reason (Gaarder 27). People could make ideas for themselves and create new beliefs instead of going back to the myths. The world started a shift from relying on religion to analyzing the worl d with science and philosophy.Surprisingly, this is where similarities between Greek and Buddhist culture were born. At first, the two religions of the ancient Greeks and the Buddhists clashed greatly. However, through the move away from mythical religion the Greek beliefs were brought closer towards the religion of Buddhism. Heraclitus here used the same metaphor for his philosophy as Siddhartha used for his. Although the passages were said in different situations and with different words, both quotes have the same full general philosophy that time does not truly exist. A river is usually a sign of separation a river acts as a divider in most cases.However, this river brings two very different cultures together in a very powerful way that is clear to all. Nature is everything outside and inside a man or a woman or a child. Nature is every breath taken, every step forward, every scan made, every wind blown, and every flower planted. The two cultures of Greece and Buddhism showed g reat contrasts in the beginning but one resounding similarity was found in something as simple as a river. India shows a cyclic weather that inspired the thought of rebirth while Greece shows a harsh terrain that inspired animosity between man and nature.As a consequence, Buddhists thought that nature and man are one while Greeks were taught to be above nature and manipulate it in any way possible. Buddhists lived in ultimate peace while the ancient Greeks lived in love of carnage. The Buddhist outlook on nature is derived from the belief that man is one with nature whereas the original Greek outlook is derived from the thought that man is above nature. Nature is the essence of the world, the aura of everything around people. These two cultures, although vastly different, impacted human belief and intellect forever.

Our Dreams

Each of us has many moons and in feature they are a sign that we are alive, we exist and we are waiver forward despite the situation we live in. My dreams, like every upstart person, are countless. When we had midterm break my boyfriend fulfilled this long dream as a gift for Valentines Day. We visited Venice and Bergamo. Our malls and souls are tranquillise in that location with the beauty that surrounds us.There everything is like in the movies Ive seen with the difference that when you get up, you belief around and realize youre part of the Italian breeze, your heart starts to beats as it wants to jump in order to enjoy beauty and intoxication with you. Im still really excited even when I believe my experience. I fire verbalize each destination separately for days. The one I chose to tell you is our last destination Venice. The magic that conceals this magical place causes every visitant to yearn to return again and again there.The small, narrow streets have continue t he charm of the past times, bringing warmth, love and womanise to tourists. I remember when we arrived at the boat at dusk. We went right in San Marco Square. The majesty of the basilica, pigeons and music of the symphony orchestras of every restaurant made everything in us dancing. We move our tour around the island with a visit to all the respirets, and for me The most glorious place was the Bridge of Sighs.There I received my first Italian rose, which I keep to this day. The view provokes us a warm sigh and a desire to stop the time and to stay there forever. In the evening we were in a small restaurant at the Grande Canale, beverage red wine and enjoying the sunset. Love, Italy and Venice really go hand in hand.This landed estate makes an unforgettable gift to every visitor by donating memories of eternal beauty, intoxication, romance and love. Once you have visited Italy, there is a warmth in your heart that keeps trembling and leaves the feeling that you have forgotten s omething and you have to go top and look for it.

Marketing scenario Essay

IntroductionPositioned as an premium creviceing foc consumptiond to final overall cost to end users through superior overall performance. attracter in quality , performance and technological innovationProduct lines cartonful sealing and industrial tapesSpecialized adhesivesOther packaging harvestsK2 tape manufacture using patented technology and a strike out name for wardrobe sensitive carton sealing tapeVery high tractile strength and sheer resistancePositioningHigh PriceK2 Products starting time QualityHigh QualityIpack elasticNew Product diminished PriceProblem Statement K2 tape competed against inferior economy company products in carton sealing type IPACK offered 25-35% lesser terms tax income of K2- $68.6 million IPACK $28.5 million in 2012 Tensile a new foe had $2.7 million dollar sale with one gross revenue representativeShould PST flummox with high quality product or enter the economy direct atom ?Option 1 Enter the economy investsegment under the same grade PROSAccess to the economy segment observe market share against competitionDiversification of product portfolioCONSDilution of the brand externalize as a maker of technological superior productCannibalization of its accept product offeringCluttered product lineOption 2 Enter the economy grade segmentunder different brandImplications forPROSCONSCustomer Ability to fulfill need of price sensitive customers porta of change in perception of being a quality loss leader electrical distributor Possibility to offer a low end PST product Even wider product range Limited sales forcegross revenue Force Ability to offer more variety in footing of price levels More effort to explain product differencesBrand No positive impact Negative impact on brand viewOption 2 Stay with high-quality productsImplications forPROSCONSCustomer Maintaining externalise of qualitydrawing card Loss of Market share Not targeting price sensitive consumersDistributor No need for adj ustment in distribution policy Low-price offer only fromcompetitor not from PSTSales Force Consistent and lucky product quality No ability to offer solution for price sensitive customerBrand Consistent overall brand image No interdict impactRecommendationPST should enter the economy grade segmentNEW BRAND New name (unrelated to PST) to avoid negative impact on brand image Marketed completely independent ware LAUNCH Development and launch of two new products to compete with Tensile Competitive pricing strategy (similar to Tensile)ENTER MARKET Make use of well established distribution mesh Offer economy equivalents for RD-48 & angstrom RDS-72SUCCESS FACTORS There is a projected growth in remove (e.g. packaging segment 2.2%) PST has an established sales force and distribution network in the tape market There is a lack of brand loyalty of price sensitive customers (switching to PSTs new brand) There was suitable equipment and talent for quick productionDistribution Plan Distribution through existent network for faster brand growth Hire more sales people to increase service quality & sales in PSTs tape business

Metapath Case Essay

Metapath was a hi-tech company providing software products for wireless carriers. It had a revenue of 22 one thousand thousand and was e get together as the premier company in its market space. The net goal of the founder, Hansen, was to see the Metapath go IPO in both years. However, this company confronted two main obstacles for that goal concentrated customers and fluctuant quarterly revenues. To expand his blood and also solve these problems, Hansen need to again raise more money. alike most of the software companies, Metapath demands continuously money supply during the premature current of its life. The main financial strategy of Metaph was to raise several rounds of money by turning to venture capital investors get money from them in win over for Metapaths preferred filiation and a promise to redeem or convert to commom stock in event of IPO. It had raised $ 9 gazillion in quad rounds of financing before 1997, in which STI and Bessemer participated in the jump two r ounds. Unlike the following standard convertible preferred stock instruments, these first two rounds had a structure called straight redeemable, cheap general, which required a principal payment in the future, making the two classes of preferred stock more like debts.Therefore, by paying periodic (or quarterly) dividends and guarantying the safety of principle apprise to venture investors, Metapath raised its first four rounds of capital. Selling the company to CellTech could bring Metapath many goods. First, CellTech offered an attractive price $cxv one thousand million, relatively large for a premature company with revenue of 25.6 million and negative income -$1.9 million. Second, it was already an public company, which prevented the dilution of possible further financings. Third, by merging with CellTech, Metapath could achieve synergy from expertise of CellTechs engineers, and the fully-formed marketing and domestic gross revenue organization. However, since the merging was plan to be in stock exchange and CellTech had deceased public that few months, information could be limited to value its stock price fairly.Also in the big environment of youthful 1990s, too much investments in high-tech companies made this industry overheated, and CellTech could be overvalued by analysts. For the VC option RSC offered, one big advantage was that the immediate property flow of $11.75 million, which would be very helpful for Metapaths operation. Another advantage was that it bought time for Metapath to initiate an independent IPO in the future, which had potential to cost more than CallTech offered. But it brought concerns to Metapath as well. RSC brought up the strike term called alive(p) convertible preferred stock, at which holder could not only convert from the preferred stock, but also in the event of sale, see face value and participate in further consideration of vulgar stock. This term could make a sale of Metapath extremely dilutive to the found ers.

Psychological Effects one can have due to Sleep Deprivation Essay

According to Kozier et Al. (2002), pile is the state of being conscious wherein there is a decrease of perception, and reaction to the environment of an individual (p. 953). Sleep exerts physiologic set up on two the nervous systems and other dust structures and also it restores sane trains of activity and balance among parts of the nervous systems (p. 956). there are both types of log Zs, NREM forty winks and REM quietness, NREM residue or non-REM kip is a deep, restful peace and few physiologic functions were decreased.It is also referred to as a low wave intermission because when a soulfulness sleeps the drumhead waves gods to slow than the alpha and beta waves of an awake person. NREM sleep is split up into four st maturates stage 1- very light sleep wherein the person feels s lack and relaxed, stage 2- light sleep that exit last only from ten to fifteen minutes, stage 3- domination of parasympathetic nervous systems that slows down the watch and respirat ory rates as soundly as other body processes and sometimes snoring may occur and the fourth stage will be the deep sleep is thought to restore the body physically, dreams and cast of the eyes may occur in this stage.A nonher type of sleep is the REM sleep or the rapid eye movement sleep that constitutes 25% of sleep of a young adult and usually recurs both ninety minutes and lasts five to thirty minutes. On the other hand, dreams in REM sleep were usually remembered because it is consolidated in the memory (pp. 953-954). There are many factors that may affect sleep of an individual, quality of sleep and bill of sleep were both moved(p) by a subroutine of factors.The quality of sleep is the intellectualness of an individual to stay asleep and to clear the required amount of REM and NREM sleep while the quantity of sleep is the sum total time the individual sleeps. Age, environment fatigue, life style, mental stresses are just some of the factors that indeed affects the sl eep of an individual (p. 956). lit Review In an internet article, they listed six persons that pay back a character in sleep research. A French Scientist Henri Pieron authored a watchword empower Le probleme physiologique du sommeil, which was the first text to examine sleep from a physiological perspective.This nominate is usually regarded as the beginning of the modern approach to sleep research. Dr. Nathaniel Kleitman, now known as the Father of American sleep research, he started working in Chicago in the 1920s questioning the statute of sleep and wakefulness and of circadian rhythms. Kleitmans authoritative work include studies of sleep characteristics in different populations and the effect of sleep passing. Another subscriber is questioning the regulation of sleep and wakefulness and of circadian rhythms.Kleitmans crucial work included studies of sleep characteristics in different populations and the effect of sleep passing. Dr. William C. Dement extended Dr. Kleit mans path of research. Dement descri bop the cyclicalal nature of nocturnal sleep in 1955, and in 1957 and 58 established the relationship surrounded by REM sleep and dreaming. In 1958, he published a stem explaining that in a sleeping cat there is a cyclic organization existence, thus creating an explosion of fundamental research that gathers researchers from different field of specialty.For the next 20 years, Michel Jouvet leads to an identification of REM sleep as an self-sustaining state of alertness, which he called paradoxical sleep. Another unrivaled is H. Gastaut and his colleagues discovered the nominal head of apnea during sleep in a subgroup of Pickwickian patients (1965) that lead them to an outbreak of investigations of the gibe exercised by the sleeping mental capacity on the bodys vital functions. His work eventually led to the new discipline of sleep medicine (A truncated history of sleep research, n. a. ).Sleep lack and its causes According to Kozier et Al. (2002), sleep wishing is only unmatchable out of many common sleep disorders. They specify sleep neediness as a syndrome of prolonged disturbance that leads the amount, quality, and soundbox of sleep to decrease and thus produces a variety of physiologic and behavioural symptoms, its harshness will depend on the degree of the neediness. Again there are two types of sleep deprivation REM and NREM deprivation, the compounding of the two deprivation increases the severity of symptoms. intoxicant, barbiturates, shift work, jet lag, extended intensive care unit hospitalization, morphine, and meperidine hydrochloride are the causes of REM deprivation, while all of the causes of REM deprivation plus diazepam flurazepam hydrochloride, hypothyroidism, depression, respiratory distress disorders, sleep apnea, and age causes NREM deprivation, and both REM and NREM deprivation is caused from the combination of both REM and NREM deprivation causes (p. 959).Another cause of sleep deprivation is from the mental stress wherein anxiety and depression frequently disturb sleep. A person cant relax adequately to get to sleep if he or she is having a personal problem. Another factor is inebriant and stimulants, people who drinks alcohol excessively has the higher rates of sleep disturbances. Alcohol disrupts REM sleep even though it fastens the onset of sleep. Diet- weight wrong is accompanied with reduced total sleep time as well as broken sleep and earlier awakening.Smoking, cigarettes contains nicotine that has stimulating effects on the body and may cause in difficulty of falling asleep. Motivation, persons desire to stay awake can cause a fatigue, and illness, an ill person is more prone to sleep deprivation, in their set apart they need to have more sleep, but a patient in a hospital is disturb by their time to take their medicines, and respiratory conditions can also disturb sleep thus disturbing their total time of sleep a person is required to have (p. 956).psyc hological and physical effects of sleep deprivation The effects of sleep deprivation to the body is like a chain reaction, its main target is the brain, since the brain is the control unit of the body, the brain controls and is responsible for the homeostasis of the body, once the brain is affected many imbalances may occur. For REM deprivation excitability, restless(prenominal)ness, irritability, increased sensitivity to pain, mental confusion and suspiciousness, and emotional liability can possibly be the effects. For NREM deprivation one may show hyporesponsiveness, withdrawal, apathy, feeling physically uncomfortable, lack of facial nerve expression, and speech deterioration.For both REM and NREM deprivation, inattentiveness, decreased reasoning ability and the ability to concentrate, marked fatigue manifested by blurred vision, itchy eyes, nausea, headache, difficulty in bring abouting activities of daily living, lack of memory, mental confusion, visual or auditory hallu cinations and illusions can be its primary effects to ones both psychological and physical aspect of a person. Since stress is one of the major factor affecting sleep deprivation whether its psychological or physical stress.As you infer more and focuses your read/write head into the problem, your mind will become more fatigue (p. 959). Based on the book by Biron et Al. (2006), stress may lead to some psychological problems and may interfere with effective intrapersonal and the intrapersonal behavior of the individual. A person experiencing prolonged leavening events may suffer from feelings of helplessness and hopelessness, and consequently, beneathmining his self esteem. Impaired task operation is another effect of stressful mind it interferes with our ability to successfully perform a task and responsibilities expected.And disruption of cognitive functioning, people who are under stress are likely to experience loss of concentration, disorientation, and forgetfulness (pp. 18 4-185). Treatment for sleep deprived persons According to the book made by Kushida (2005), significant women are also prone to sleep deprivation. In treating sleep deprivation for pregnant women, they recommended seven treatments to minimize maternal and fetal wellness riska) women should try to seep on the left side and avoid sleeping in supine position. Avoiding it will ease the stress of the heart, will reduce stringency of the space available to the fetus, will reduce pressure to the inferior mineral vein cava that carries blood back to the heart from the feet and legs, b) if symptoms of RLS are present, consider an evaluation of ferritin, hemoglobin, and folic acid levels and supplement when indicated, c) treat sleeping- disordered breathing with CPAP, d) avoid staying in bed when unable to seep, e) address anxiety provoking issues to reduce overall level of arousal, f) Consider regular exercise, pregnant women who exercise three times a week for at least thirty minutes have less insomnia and anxiety than pregnant women who do not exercise, and g) treat psychophysiological insomnia with empirically back up cognitive behavioral therapy for insomnia (p. 185).Another form of treatment is discussed by Greist and Jefferson (1992), psychosurgery is a rare treatment it is not then advisable if other treatments have not been tested to a patient. Careful neurosurgical interruption of brain pathways has been shown that fifty percent of patients has been helped to this kind of treatment (pp. 79-80).Conclusion Sleep is really a helpful in obtaining our health it restores our bodys energy. Sleep deprivation is not really a syndrome but an effect due to some disturbances, stress, and anxiety that makes our brain to send signal to our body to be awake, an extra awakening that affects our total time of sleep. When our body is stressful or lack of average sleep needed by each individual, our brain do not work properly thus affecting our lifestyle, our abili ty to think and cope up with problems, and then other diseases may occur if not immediately taken to concern, because stress attacks our brain and knowing that our brain is the control center of our body.Recommendation If sleeplessness and the listed signs and symptoms occur, it will be a clever decision if you consult a Doctor immediately prior to health concern. It is also a best way if symposiums will be conducted or seminars that discuss about Sleep deprivation to school and or universities so that students and educators will be aware to the effects of sleep deprivation that one can possibly have due to body exhaustion and abuse.

Plato Book V Is Plato a Feminist

In hold in V of Platos republican Plato is very clearly a wo handss liberationist although he does not hold women completely equal to men. In feature Plato states that the majority of women are inferior to every men, moreover not all in all women were inferior. Plato was indeed a womens rightist, but his feminist views were as a leave behind of decisions make for what he thought was in best interest of the acceptable city. A feminist is a described as an advocate for womens rights and legal protection. Within book V of the Republic, Plato advocates equation in distinct features of life within the honest city for women.The equal education of hu gays and woman is one feature of the in effect(p) city which Plato desired to station in action. Plato mat up this was necessary not based on feminist views, but due to the item that women were potential guardians of the good city so they should have equal education as the male guardians. Due to the fact that Plato calls for equa l education of the two sexes clearly classifies him as a feminist. Plato states in the Republic that the majority of women are inferior to men, he later states that more or less women may be capable of being equal to or tied(p) superior to some men.With this fact being, Plato feels that women must also be condition an equal opportunity to govern the state due to their potential transcendence over men. Therefore/ Plato called for equal education of men and women in the good city (Is Plato a Feminist? ). Another topic discussed in throw V of the Republic was the Nature of a humans soul. Plato felt that just because women had inferior physical features then men did not smashed that women should be ruled disregarded from their nature. In other words, if a man and woman both had guardian nature, the woman should not be unheeded due to her gender.Platos feminist views are greatly expressed when he explains that women could be well-suited to govern the good state. In the best interes t of the good city Plato felt that potential guardians or politicians of the good city should not be limited based upon their gender due to his vox populi that all humans have a certain nature within them heedless of their sex (Is Plato a Feminist? ). Once again this feminist belief portrayed by Plato was not accredited to his passion for womens equality, but is represented by his opinion in preserving the good city.Plato would not be considered the reportl feminist his decisions in giving the women of the good city equality were not made in the best interest of the women. Plato feminist decisions were made as a result of what he thought would be in best interest of the good city. Throughout the Republic Book V Plato expresses his views and opinions on different issues relating to the good city. Although Plato states that does not hold women equal to men in mainly all aspects measurable he is still doubtlessly a feminist.The main aspect of Platos feminism is that he gave women ri ghts for what he thought was in the best interest of the good city, not the women. sluice though Plato would not be considered the ideal feminist he is patently a feminist nonetheless. Plato would not be what many consider to be an ideal feminist. But, when answering the question if Plato is a feminist or not, he and decisions he made regarding the good city are undeniably feminist. Platos views of feminism are not a direct result of tinct of womens rights, but are directly related to Platos idea of the ultimate good city.

The Jade Peony–Sek-Lung Is a Marginal Character

A strong, intelligent, independent boy is what both traditional Chinese family wants. Unfortunately, Sek-Lung is not such an ideal child. In the novel, The stopper Peony, Sek-Lung is a marginal character. He is rejected by the dominant group, branch creation made to feel insignificant and second to feel uncomfortably visible. Sek-Lung is born in Canada, with a sick body, being considered inferior and unimportant. To array with, he gains a reputation because of his brainlessness. Referring to his own feeling, everyone knew I was brainless (Choy 145). For example, I would say Third Uncle instead of Great Uncle (Choy 145).That is because he is stuck between both cultures. In incline, kinship terms ar simple, but in Chinese, they are complicated, and Sek-Lung is so confused. Another reason is because he is not allowed to go to schooling due to a lung infection, and he cannot receive proper education, n all from English school nor Chinese school, which restricts his knowledge. E very time he uses improper Chinese, he is insulted by being called brainless. In addition, the lung infection makes him very weak, and he has to amaze at home, while everyone in the family is caught up with work and school (Choy 186).In fact, Kiam was xv and was getting all As at King Edward steep Jung was twelve and was learning how to box at Hastings Gym (Choy 148), and his child can read rapidly (Choy 176). His siblings impress him so much with their frightening abilities. In contrast, Sek-Lung can do nothing, which makes him feel inferior. Furthermore, he recognizes that he is a burden in his family. He thinks, I did everything to ruin their time with me, if they stayed round at all (Choy 224). For instance, each family member needs to take turns to apprize him.He notices that he is wasting their time, and actually they do not like expending time with him. In brief, Sek-Lung is brainless, not as good as his siblings, and he is treated as a waste. Sek-Lung, growing up in an out-of-the-way background, is made to stand out, because he is different from others. First, he is insecure, and he is triskaidekaphobic that he will not get along with other students. When he first goes to school, Jungs tough-guy reputation protected I from the school bullies (Choy 174). A marginal character is always unconfident.Because of his weakness, brainlessness and different cultural background, he worries more or less getting into trouble. Second, Sek-Lung, spending all his childhood with Poh-Poh, is the only person who sees her ghost. For example, afterward Poh-Poh dies, every time the windows mysteriously close or make noises, Sek-Lung insists, Its Grandmama (Choy 181), and everyone glares at him (Choy 181). Poh-Poh is his closest family member, and he cannot get over her death. He believes that Poh-Pohs soul will come back and protect him. However, in his familys eyes, he is acting strange, and no one believes him.Besides, his family thinks he will confound the ir name. For example, sister Liang refuses to take him out because people will see or hear him. Similarly, Chinatown people turned away, muttering behind my back (Choy 178). He is not only noticeable in his family, but also long-familiar all over Chinatown. People think he may be crazy or he really sees a ghost, which shows that he is unlucky, and either point of view will make him be rejected by society, because no one likes abnormal persons at that period. To conclude, Sek-Lung becomes marginal by being treated as insignificant and distinctive.

Principles for implementing duty of care in health, social care or children’s and young people settings Essay

Ci) Organisational beseechments for dealing with complaintsThe setting should piss Concerns and Complaints Policy in place. The chief(prenominal) aim of it is to ensure that complaints procedure is properly and effectively implemented and that operate users feel confident that their complaints and worries be listened to and acted upon promptly and fairly.When dealing with complaints the setting are to ensure that military wait on users and their representatives, carers and visitors are aware of how to complain and that company provides well-situated to use opportunities for them to register complaints. A named person is responsible for administration of the procedure. all(prenominal) written complaint is acknowledged within two working years investigations into written complaints are held within 28 days, all complaints are responded to in writing by the setting complaints are dealt with promptly, fairly and sensitively with out-of-pocket regard to the upset and worry that th ey cause to both lag and service users.The setting believes that complaints are best dealt with on a local clear aim between the complainant and the home, but if either of the parties is non satisfied by a local process the case should be referred to the Care tincture Commission.Legal requirements for dealing with complaintsLegal requirement for dealing with complaints is to follow wellness and Social Care Act 2010 and National Minimum Standards complaint policy. These standards require care home private instructors to have clear procedures that enable service users to off their views, concerns and worries known, and that reassure them that appropriate action will be taken.Policies and procedures for dealing with misgiving or evidence of physical, financial or material, psychological or intimate abuse, neglect, self harm or degrading behaviour should also be put in place. Standards require that every care home have clear and effective complaints procedure, which includes th e stage of, and time scales, for the process. Other legal requirements to take into consideration Data Protection Act 1998, any information moldiness be stored as stated in the act and all members of staff must be familiar with this and follow the guidelines. Human Rights Act, GSC codes of Practice and the cordial Capacity Act 2005 to empower and protect people who may wish capacity to make some decisions for themselves.Cii) Describe how best to respond to complaints from service users, other practitioners and the family of service users.Respond openly and appropriately to any color or complaint made to you. If a complaint is made to you indeed you should ensure the individual making it understands how to use the complaints procedure, explain how it works and when they posterior expect to receive a response. Offer support in undermentioned the procedure to the individual making the complaint if appropriate. Advise your manager. Do not discourage individuals from making complai nts or discuss complaints with colleagues or anyone other than your manager and do not promise to sort it out.

By Emily Ashford Essay

In the course of this essay I unavoidableness to contrast and compare two rimes by the Irish poet Seamus Heaney. His anthology Death of a natural scientist was written in reflection of childhood and the loss of ingenuousness possibly base on his own experiences. This anthology has received much plaudit and recognition over the past few decades. Seamus was brought up in the racy hearted countryside of Ireland. He grew up alongside reputation and alongside 8 otherwise children, although he was the oldest and maybe understood some things before the other children such(prenominal) as death and the facts of life. In the poems Death of a Naturalist he follows the true realities of reputation, and how the frogspawn and frogs come to be there. In The Early Purges he learns not to be sympathetic toward cute and fluffy but ultimately choice draining animals. Both settings are rural rather than urban however, the separately poem focuses on different areas of the countryside Death of a Naturalist is based around where all the year flax-dam grows. Flax dam it a stagnant pool where harvested flax is left to decompose to prepare for manufacture into linen and other materials.The poem is narrated by a young male child, he is recalling events in which he explored nature where the flax dam festered in the heart of the townland. This implies that, at this time in the boys life, nature was especially important. In The Early Purges events are recalled on a farm. A well run farm where delicate and unnecessary animals are seen as scraggy wee shits and are slaughtered. The poem is narrated once more, from a young boys perspective and perhaps even the perspective of the poet himself. Through the boys fundamental interaction with nature we are reminded and recognize the childhood innocence.In Death of a Naturalist the boy is fascinated with nature to the extent that even the roughly trivial and perhaps annoying things to most adults, such as bluebottles and the affectio nate thick slobber of frogspawn become exciting to him. He likes these things best of all. The steering nature is presented also shows us a childish imagination where numerous things are considered and elaborated in a way only a child could think. Also through the eyes of a child we learn about death, where at first this brutal inevitability frightened him. However, again the boys fascination with this process of killing and decaying is described in every detail.After the kittens drown and their tiny din soused the boy watches the corpses and follows the process of deterioration. Both poems involve a change in attitude, each of these changes represent a loss of innocence. In Death of a Naturalist this change is represented from the start of the second stanza. Contrasting to the first stanza he begins to describe the flax-dam in a negative way. Where it was once green and large(p) headed it has now been invaded by angry frogs Seamus also uses military terms and circle of similes and metaphors like blunt heads farting, to draw attention to how daunting nature sens be to a child.

Henrik Ibsen- A Doll’s House

Henrik Ibsen was single of the most popular poet and dramatist in his time. He is considered as the catch of modern realistic drama because he is responsible for the transition of the amorous style going to modern realistic style of writing a play. The Norwegian playwright was born on Skien from Knud Ibsen and Marichen Altenburg, a relatively snug merchant family. The family of Ibsen was one of oldest and distinguished family in their country. But the fortune of his family was taken away when he is going to its adulthood.Her mother turned to religion for hold back while his father financial moorage was ruined because his fathers friend broke all connections with him and forced to bankruptcy in 1836 (Bellinger). Ibsen was actuate to go into playwriting by his mother. His mother was an enthusiastic painter and she loves theater. But because of situation of their family which was made them in to poverty, Ibsen at the age of 15 decided to go to Grimstad to be a pharmacist (Belli nger).In 1850, Ibsen goes to capital of Norway which is now called Oslo where he earned his journalistic writings in Heltberg. In this year in any case when his first pen work was made and these were Catiline, a tragedy, which reflected the atmosphere of the subverter year of 1848, and The Burial Mound, written under the pseudonym of Brynjolf Bjarme. In 1858, returned to Christiania to apply his education in writing plays at Christianias National Theater and the same year when he married Suzannah Thoresen.All of the plays that were written by Ibsen were based on poverty and family problems. This was because on his past encounter on his family. One of the plays that were written by Ibsen was the A Dolls House. The said play, after being published received many criticisms almost the traditional Victorian marriage. A Dolls House-Critical Essay A Dolls House was the first play that was written by Ibsen that has sensational effect on the audiences because it tackles on the norms of V ictorian marriage.It is the most popular works that was written by Ibsen. The center of the story is about on Nora Helmer, who is the mother of the three children and the wife of Torvald Helemer who is a banker. The story is about on the marriage of the two characters that was ruined because the wife did not do her berth as the mother and that she made an action that broke a law. The important points of Isben in his play were the family structure on his time and the way alliance thinks on the role of the father and the mother.The night club in his time, after schooling the play was patriarchal. It is very obvious because the play gives more importance on the male rather than equal opportunities. Ibsen designed the play in much(prenominal) a way that the audience can see the inequality of work force and wo hands as well the breakage of the norms in a marriage between husband and wife. The first secession of Nora in the parliamentary law was when she committed a crime just to s ave the life of her wife.He was forced to forge the touch sensation of his father so that he can borrow money that will be use for her husbands treatment. The incidence showed that women can in any case make decision on their family and not the husband only. This is one of the norms in a Victorian marriage, were work, politics and decision are left from men while the household chores are women. The second secession of Nora in the society was when she decided to divorce her husband. In that time, divorce in never allowed by the society because it breaks the relationship of husband and wife.From the two secessions, it can be seen that the society dictates the relationship of a husband and wife and favors men. Nora secessions are very discuss and thought out. She knows what society expects of her and continues to do what she feels is right despite them. Her secessions are used by Ibsen to show faults of society. Reference Bellinger, Martha Fletcher. A Short History of the Drama. (1 927). November 14, 2007 <http//www. theatredatabase. com/19th_century/henrik_ibsen_001. hypertext markup language>.