Just Us

Higher Education

http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=2365185&R=...

Keyword

acquire Objective

DISCIPLINES ?

PRODUCTS ?

PCL & CASE METHOD

< Back to Search Results

CASES

Just Us! drinking chocolate Roasters
Julia Sagebien, Scott Skinner, Monica Weshler

precept Note Educator Copy

SIGN IN

REGISTERED USER? LOGIN presently >

NOT A USER? REGISTER NOW.
In addition, educators nates apply for Authorized Faculty Access. Benefits Include: Exam copies Teaching Notes/Plans Student Pricing APPLY NOW

Publication Date: Jan 03, 2007 aim: Marketing Source: Richard Ivey School of Business Foundation
Also uncommitted in:
English Hardcopy Black & White

Product number: 906A27-PDF-ENG distance: 22p

English PDF

English PDF

$ 6.95

DESCRIPTION

The founders of Just Us! Coffee concerted (Just Us!) are involved in a strategical planning process. The growing demand and acceptance of fair concern products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market contest from major U.S.



retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more competition for main course to top quality sources of supply. Just Us! will become to make strategic choices and will have to develop a clear and focused marketing plan.
Learning Objective:

This eccentric would be best suited for an MBA level introductory marketing course, a marketing strategy course, or for a fine-tune or undergraduate international business course or supply chain/distribution management course. Just Us! is also a good example of a prosperous accessible venture and, as such, the case can be used for a specialized course on social venturing/entrepreneurship or in a broader entrepreneurship course. The case provides a huge deal of industry and company information and the kind of soft analysis that is required to position the firm in a...If you neediness to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper