Marketing Mix

Marketing commingle of (Toyota company)
Introduction:
First: definition of merchandise mix:
Its the set of controllable, tactical securities industrying tools that the steady blends to uprise the response it wants in the tar read market. The marketing mix consists of everything the firm can do to influence the demand for its product.
Marketing mix include 4 things which called 4Ps: production, price, place and promotion.
1- Product mean: the goods and serve combination the company offers to the target market.
2- Price: is amount of silver customers must pay to obtain the product.
3- Place: include activities that urinate the product available to target customers.
4- Promotion means: activities that talk the merits of the product and persuade target customers to buy it.
Case take on about Toyota company:

History of this company: Toyota was established in 1937 in Japan. First time it introduced its product Corona in the US in 1965. By the 70s, Toyota was the best-selling merchandise brand in the US. During the 80s, it started manufacturing vehicles in the US. In 2006, it had globally become the second largest railroad car seller and third largest car sellers in the US having more than fifteen percent market share.
Mission of the company:
1- Practice ethics and transparency in business operations.




2- Touch the heart of customers by providing products and services of banner quality at a competitive price.
3-Create an eco-friendly company in harmony with nature and society.
Marketing mix of Toyota :1- Product:-

COROLLA ALTIS
COROLLA ALTIS 1.8 JMANUAL.
COROLLA ALTIS 1.8 G
COROLLA ALTIS 1.8 SPORT
COROLLA ALTIS 1.8 V
AUTOMATIC
…………………………………………………………..
Product life cycle:
Toyota is between growth and maturity stage. Toyota opinionated to replace Qualities because of two reasons:
1- Qualities was a major success among the crook operator segment. But not was popular at the individual.
2- insurgent reason was the increased competition from Chevrolet Tavera ( name of a...If you want to get a full essay, order it on our website: Ordercustompaper.com



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