Encode And Decode

Decades ago, audiences (employees and customers) were passively received in business intercourse. A scenery has been adopted since 1980 that audiences are actively supplied with meaning. According to Tony Wilson, consumers’ reaction to programmes is cognitive, containing the interpretative awareness which allows them to construct a meaning for events on screen. Cruz and Lewis (1994:8) and Mosco and Kaye (2000:38) similarly stated that passive and malleable mass audiences have been eliminated. This nub that the audiences now are actively builds the meaning from business market narrative or story.

Encoding is one of the processes of business communicating where transmission of idea into words or sign work out in order to send a message (culturally concerned) that is comprehendible by the audiences. The audiences of an organisation include both employees and customers. Hence, business communication all within or outside organisation is the same. When an boldness wants to communicate either within (employees) or outside (clients or customers), the process of encoding should be done care safey and successfully.

there are third main objectives that can be ready in screen content (ads, website etc) which are branding, environment and political.



For mannequin the Maybank ad, instead branding themselves (tiger symbol and ‘Maybank’), they also use set and tiger as background shows that they care for environment sustainability and an structure ‘Selamat Hari Kebangsaan Ke 50’ almost in the end of ad to hold open Malaysia’s 50th years of independence (political).

To encode effectively, three essential aspects that organisations should concern with are enculturation, language and visual language. Companies either local or international should concern with the culture of a country when encoding a message. This is because when companies respect to the local culture by recognising the culture differences, companies could...If you want to get a full essay, order it on our website: Ordercustompaper.com



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