swot analysis:
Strengths
Whitwams cardinal years as CEO of whirlpool helped it become the largest doodad master in the world by improving its apostrophize & quality levels.
First order to introduce top load up automatic washer.
Economies of scale in manufacturing and distribution.
Experts in driving bridle-path gross sales.
Good HR policies, work culture and values in the organization.
Weakness
Whirlpool is in an industry which require constant innovations that atomic number 18 sometimes hard to come by.
It tied up with Sears, the largest retailer of innocence goods to produce goods for them, only to be sold beneath Sears private brand label Kenmore.
Consumers generally did not sort a brand name of the p bent company if the dickens werent the same.
Whirlpool failed to capitalize on its Dominant Consumer certification initiative which added special features to existing products. It failed due to cost & serve issues.
Opportunities
Better placed for innovation
In the 1950s, Whirpool merged with Seeger refrigeration company and bought RCAs air conditioner & cooking range business. This enabled Whirlpool to make do better with GE.
By 1980s, Whirlpool became the second largest white goods maker in the US after acquiring Kitchen Aid.
In 1991, Whirlpool acquired Philips European appliance business to become Worlds second largest white goods manufacturer.
Threats
Threat of cheap goods from other countries especially, Japan.
Patents on innovation are short lived.
Other companies looking to acquire Whirpool for consolidating the industry.
Falling margins with increase competition.
Longer lifespan of products slowing replacement demand.
Recommendations
gentle focused on consumer needs.
Create new markets & tie-ups to increase sales & revenues.
Look at acquiring companies that pose threat.If you want to posit a full essay, order it on our website: Ordercustompaper.com
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