Marketing/571
Introduction
  Marketing includes satisfying the consumers wants and take (Kotler, 2006). Currently industry markets have an abundance of political partys that argon offering the same or similar products. What makes one and only(a) better than the other?  Effective market strategies help companies lead ahead of their competitors in customer enjoyment and retention and sales. In the Classic Airlines simulation, the merchandise team has to take on the difficulty of marketing the company in order to enlarge the companys return on investment. In this assignment the bookman discuss the situation at Classic Airlines and relates relevant marketing concepts.
Background
 Classic Airlines, known as the fifth largest airline, has a extend of more than 375 jets in 240 cities with over 2,300 flights daily. They have over 31,000 employees. In 2004, the organization earned $10 million on $8.7 million in sales.
  As an organization, Classic AIrlines is heading for trouble. Uncertainty regarding sentry go while flying has impacted the stock prices of the industry.
As a result, They have seen a decrease of 10 percent in share prices, 19 percent decrease in the nub of Classic Rewards members, and a 21 percent decrease in the amount of flight booked for the current members. The Board of Directors would exchangeable to beef up the frequent flier program to increase the companys return on investment (ROI). They are looking into a 15 percent reduction in costs across the board over the next 18 months.
 They will need to push for increasing customer satisfaction through the Customer Relationship Management (CRM) program and a partnership alliance with another airline in Switzerland in order to increase customer satisfaction and win-back lost clients.
  The pass Marketing Officer thinks this negative trend can successfully turn around by utilizing a holistic marketing approach.  Marketers need to have a more complete viscid approach...If you want to get a full essay, order it on our website: Ordercustompaper.com
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