Marketing Concepts

An bind in The Weekend Australian dated 1-2 March 2008 shows how the Nissan Designers uses the trade concepts of (a) placement and (b) bespeaking to attr exercise demand for its motorcars. Nissan Designers recognizes that young people antique between 20years and 30years have fallen out of love with the car. They favor to use their parents cars and spend their money on PCs or iPods. The car which would rather be used for shopping, pastime and socializing has been replaced by internet. Thus Nissan designers illustrates the concept of product melodic line pricing and comes out with Pivo 2 concept three-seat electric car that drives sideways with a bubble-like rotating cabin for women. Nissan Designers are also positioning themselves as offering a young mens car for hanging out with friends. It designed Round Box, a compact convertible concept car with a feign screen, interactive display and navigation system.

Kotler defines positioning as the act of designing the companys offering and image to employ a distinctive place in the mind of the target market. The two new model cars address this position by trying to meet the needs of the intended buyers. Women like try free life and by providing them with a car that is Is this the right essay for you? Watch the video below to read 2 more pages now. or If you want to get a full essay, order it on our website: Ordercustompaper.com

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