Competition in the Golf Equipment Industry in 2008

Case #4: Competition in the Golf Equipment pains in 2008 2.Competition in the play game industry in 2008 is incredibly fierce. This is due to the fact that there is a moderate in the number of golfers and the number of rounds played. Golf is viewed by more as a recreational event, or in some other words something to do for fun. As the recent economy has had a downturn the golf industry has reflected this. Golf on roughly consumers list has moved towards the bottom has disposable incomes and salaries decrease. The rise in counterfeit apparel has affected the golf industry greatly. receivable to this decline in amount of golf played it plainly causes a decrease in golf equipment purchased. This has caused in outgrowth in counterfeit clubs, bags, and other equipment. Overseas companies can spend a penny cheap equipment that looks like the more expensive clubs just now do non perform quite as well. Some conjecture that you cannot tell a difference in this counterfeit clubs but an avid golfer should be able to notice a difference. Product differentiation is a large focus for umpteen of the golf companies. For example Nike Golf has the driver with the adjustable direct on it. This was revolutionary and everyone who follows golf fates to try it out. This caused other golf companies to follow in producing a driver with an adjustable head.

The one thousand of rivalry is rapidly quickening because there are not as many purchases in the golf industry today. cod to fewer customers buying brand loyalty is extremely of the essence(p) and to do this you have to have reliable products. Having competitive countersign helps give these companies an edge in the rivalry of gaining customers. 3. The golf industry has been rapidly changing since Tiger Woods and other factors shake many Americans to pick up the game of golf. At premier when America saw a rise in the golf industry Americans were met with poor equipment that didnt help their novice golf game. Many changes were made to all sorts of golf equipment. Golf balls were molded... If you want to get a full essay, order it on our website: Ordercustompaper.com

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