Teva

Main issue Teva Pharmaceutical Industries, Ltd, the largest public company in Israel is on the crossroad again. The current by far the largest player in the worlds largest market, Teva grabs an estimated $8.5 billion in revenues in 2006 compared and $91 million in 1985. But the market turns its choke to the company in the first six months in 2006, 30% of its stock value is wiped out and billions dollar is lost. The company instantly must rethink its strategy for the next ten years. outside(a) environment analysis General External Environment Pharmaceutical companies can be divided into two categories: the companies which manufactures patent protected drugs and those produce bioequivalent versions of their advanced counterparts. Companies, such as Pfizer, Novartis, Merck and GlaxoSmithKline are among those Big Pharmas which generates sales in billions from their patent protected blockbusters. But in the last decades, these companies stick to step into generic drugs either by checkting up its own generics unit or simply by acquiring small generics drugs companies. Teva, on the other hand, mainly manufactures patent run out drugs, or generic drugs. Competitive Situation Analysis Porter cinque forces analysis 1.

The threat of the entry of new competitors The pharmaceutical markets are so big that everone wants to have a taste. In generic drugs assiduity where Teva is in, the threat comes from at least two sides. Big Pharms commonly have strong interested in innovaitve pharmaceuticals, begin to set up their own units of generic drugs units, or simply by acquiring gerrics drugs companies. Another threat comes from India and Eastern Europe where affordable firms are emerged. The result is generic drugs declined between 15% and 30% over the past three years. 2.The intensity of competitive rivalry To be the first in the market is not only cruital to groundbreaking drugs, but also to generic drugs. Because of its portfolio and pipeline, Teva can submit... If you want to sterilise a full essay, order it on our website: Ordercustompaper.com

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