1. Introduction In this report, the current situation of the airline business company Mid-Continent airline businesss ordain be analyzed. Several possible strategic decisions will be develop to enhance the development processes of this company in battle array to achieve a long-term development. Some possible strategic models will be applied to analyze the significant innate processes within the company and organizational structures. From the overview of all the gathering facts, at least 3 possible strategies will be formulated for the MCA including also the advantages and disadvantages later on. In the end of the report, a exact strategic plan will be given including the Time-frame, responsibilities, finance, HRM, overstep composition, marketing, markets served, planning, investment, etc. 2. Identifying the Main problems or Questions 2.1 Summary of Case In the history of Mid-Continent Airline Company, it is famous of commuter airlines in small communities scattered passim the Great Lakes regions. This company provides air service to cities and towns with limited facilities at local airports. The Federal government deregulated the entire airline labor in 1978, leaving all companies able to offer passengers by creating competitive fare structures and competitive routes.
Due to this fact MCA grew apace from carried 2,710 passengers in first year to a regional airline which carried 90,000 passengers in 2000. Furthermore, as the member of the Airline Reporting conjunction (ARC), MCA is allowed to have interlined ticketing and baggage agreements with all major carriers. The company does not have directly selling systems with the tickets, they offer a conventionalism rate ticket costing 35 cents per miles. Almost 75% of the total tickets are sold through the travel agencies paying(a) 10% commission fee of the ticket selling prices. MCA is create into five different small departments: operation, flight, maintenance, passenger service, and administration. They employ 81 employees... If you want to get a full essay, order it on our website: Ordercustompaper.com
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