International Business-Colgate

Bright Smiles, Bright Futures COLGATE PALMOLIVE International Business The Colgate-Palmolive Company (trading as CL on NYSE) is the worlds second largest consumer products company by mart share whose products are sold in all over cc countries and territories including El Salvador, Turkey, the UK, South Africa, Argentina, Austria, and Belgium. Colgate has grown into a multinational grass serving people around the world in twain market segments: Oral, in the flesh(predicate) and groundwork Care, and Pet Nutrition. Toothbrushes, toothpaste, dental cleanse and mouthwash make up the Oral Care products division. The Personal Care products division includes deodorant, body wash and gels, and hand soap. bathing liquids, fabric care, and household cleaners make up Home Care, and the Pet Care division incorporates oral, personal, and home care for your pet. any(prenominal) of the most recognized brand names include Colgate Palmolive, Mennen, cushioned Soap, Irish Spring, and Science Diet. Colgate is committed to raising the standard of dungeon around the world by providing the education and the products to precipitate variety in emerging markets (Annual report, 2009, p. 9).

It is for that reason that Colgate is expanding into developing countries because these markets yield a greater need for oral and personal care products. Colgates major(ip) advantages are the strength of its brand and its strong, global presence: over 75% of the companys 2009 revenues came from international operations in Latin America (28%), European/South Pacific (22%), and Greater Asiatic/African countries (17%). Colgate has an impressive market share and has maintained systematically positive sales growth relying on new markets kind of of new products. Colgate has a smaller portfolio which has generated faster sales rises (Jannarone, 2010, p.C16). Colgate has a strong interest in the political economy of its global partners. Like competitors Unilever and Proctor and Gamble, Colgate is capitalizing on national... If you want to get a full essay, order it on our website: Ordercustompaper.com

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