Consumer Behaviour Of Perception

Why do people prefer Apple iPod to germinal Zen although Zen can provide a selfsame(prenominal) quality of music and further more(prenominal), its cheaper, easier to use and has much more functions? It is because no two people are identical and we scarper to see something differently, based on our perception. Perception is defined as the process by which an individual selects, organizes, and interprets stimuli into a meaningful and legitimate picture of the world (Schiffman and Kanuk, 2000). Selection is the map that we select the stimuli to which we run across through our senses: sight, smell, sound, touch and taste. In organization stage, we mentally define the stimuli (information) or make sense out of the stimuli. The last stage, interpretation, is the stage we attach meaning to the stimuli based on our values, needs, beliefs, fancys, expectations. This essay leave alone cover the sensory thresholds, the factors bear upon perception, perception of price, quality and chance and the positioning and repositioning strategies of marketers.
The ways people understand and mystify all the stimuli around are truly based on what people expect to see and on their motives and interests.



This sensation has a based or lowest level for people to experience it; it is when people can make a different among something and nothing, which called the absolute threshold. There is also some correspond that people can detect the minimal difference between two stimuli which is called differential threshold or just broad difference (j.n.d.) (Solomon et al. 2007). For example, when one coffee shop increases the price of its products while it reduces the quality of its products, the consumers will eventually notice the difference in taste. For marketers to overcome such a challenge, they need to understand the factors affecting perception.
According to Robbins & Coulter (2007), factors affecting perception can be classified into the perceiver, the target and the situation. Perceiver refers to the consumer, target...If you want to get a full essay, order it on our website: Ordercustompaper.com



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