The Internationalization exhibit of
Submitted to: Prof. J.K. Pattanayak
HOD - Dept. of Management Studies
Submitted by :
Gaurav Agarwal
Roll No. - 10226
Branch - archeological site B. Tech. with MBA (5 yr. DD)
Introduction:
Zara is a Spanish clothing and accessories retailer ground in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and RosalÃa Mera. It is the flagship chain lineage of the Inditex group; the means group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka.
It is claimed that Zara needs just two weeks to develop a refreshed product and get it to stores, compared to the six-month industry average, and launches around 10,000 new designs each year. Zara has resisted the industry-wide trend towards transferring fast fashion production to low- terms countries. Perhaps its most unusual strategy was its policy of vigor advertising; the company preferred to invest a circumstances of revenues in opening new stores instead. This has increased the idea of Zara as a fashion imitator company and low cost products. Lack of advertisement is in also contrast to subscribe to competitors such as Uniqlo and United Colors of Benetton.
Zara was described by Louis Vuitton Fashion Director Daniel Piette as possibly the most sophisticated and devastating retailer in the world. Zara has also been described as a Spanish victory story by CNN.
The success of the Zara concept is reflected in the impact that the company has created in the fashion industry that brought changes in the organizational methods of other clothing retailers, namely Benetton and Mango (Cinco Dias, 2003), and has even obliged luxury fashion brands manage Gucci and Burberry to increase the rotation of their goods and develop sister brands to expand their guest base (Fernie, et al., 1997; Foroohar, 2005).
The Concept of Zara:
Zaras aim, according to Amancio Ortega, founder of Inditex, is to democratise fashion by...If you want to get a full essay, ordinate it on our website: Ordercustompaper.com
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