Market Plan Assignment Example | Topics and Well Written Essays - 2000 words

grocery envision - Assignment ExampleClearly these figures when taken in context with the vast market available for hot growing and mellisonant bring out herb are indicative of the fact that the market is far from strength and can be exploited by utilize a clear and concise marketing dodging which combines the individual companies which import their herbs with the cost saving potential of exposing those companies to fresh grown and fresh turn up herbs indoors our region.Within Europe altogether, there are thousands of hectares that are strongly committed to the work of organic herbs. This is unremarkably d wiz collaboratively with marketing collectives as come up as a co-op of processing plants. Within the UK alone there are only a few hundreds of these arrangements. Additionally, there are very few productions in place. The statistics indicate that there is a burgeoning market for individual companies which produce both fresh growing and fresh cut herbs. In within the U K there were nine hundred and thirty-five (935) stores selling fresh cut herbs and eight hundred and eighty-one stores selling fresh grown herbs during the time period of 1 November 2004 and 31 October 2005. These figures represent a total sale of 22,532,730 units annually, total revenue of 14,343,372, 4,433,970 customers served annually and a customer cleverness of 26.05%. In the demographic region of East of England, there were only eighty-seven (87) stores selling fresh cut and fresh growing herbs combined. These stores sell 2,521,410 units with a total of 1,643,243 being generated from their sale. The customer penetration within this sphere of influence is a mere 22.58%. Clearly the market for herbal products exists and there is a dire need for production systems as much of the production is done externally and the products are imported. Additionally, there has been a growth in the number of consumers who rely on medicinal herbs as well as herbs utilise for carcass awe and hygienic needs. This has prompted an increase in the number of organic farmers and growers. Even in light of this, the market body very far from saturation. As a commercial organic herb production company, Canfield Farm saucy Herbs Ltd is in a unique position of being one of the very few companies to utilize horticultural advances as a means of establishing a brand that surpasses much of the industry standards. Organic Herbal Market SectorsCurrently there are six distinctive sectors within the organic herbal market. These sectors include culinary, cosmetics and body care, health care/medicinal, veterinary, transplant and seed. The culinary sector includes pot grown and fresh cut herbs utilized by restaurants, food processing enterprises as well as hotels. The cosmetics and body care industry represents one of the fastest growing segments of the organic herbal market. In this sector herbs are sold as teetotal leaves or roots, essential oils, creams, lotions, bath oil and the like. Within the health care/medicinal sector, herbs are predominantly utilized in the form of dried leaves, fruits, roots, flowers and seeds. They are utilized by traditional herbalists as well as other consumers as an alternative to non-organic medicinal treatment. The veterinary segment represents a very grim but potentially lucrative segment. The organic herbs within this segment