P&G/Gillete Merger

Presented By: Team 1: Ahsan Mirza Ashneet Kaur Hamza Khatri Rachel Sigley Presented For: Prof. Shanti Gopalakrishnan April 11, 2007 Mgmt-492 Key Issues: In 2005, Procter and pronounce went on t make its largest acquisition in the account of the connection by acquiring Gillette for approximately $57 billion. It was tattle that this merger was going to create the biggest and greatest consumer products family crossways the glove. The merger between the both companies brought up a spate of issues that the newly merged company was going to have to consider. How exclude Procter and Gamble efficaciously integrate these two large companies in concert? What effect is the merger going to have on the company culture and employment rates? How can the company be merged with bound disruption to the process of per functionance? What potpourri of eon constraints/involvement is the merger going to take in of managements time and energies? How can the newly emerge company effectively fight the evolving fragmented media markets? How can a company that relies on consumers argue in a declining economic time where population ar no longer willing to pay exceptional specie for the name brand?

Strengths: In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, at that place are besides additional strengths added by the merger of the two entities. To get under ones skin with, backroom operations could be limited by the bringing together of the two companies. Th is comes in the form of merging research and! evolution ventures, eliminating overlapping jobs, and adopting one another(prenominal)s technology in a wide phase of products from fragrances to cleaning products. In addition, by being a big company they can stroke costs by gaining great bargaining power for both media and advertising. P&G also has strengths in their consumer shopper understanding. Their company researches consumers in approximately 60 countries...If you fatality to get a well(p) essay, order it on our website: OrderCustomPaper.com

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