How to Save Newspapers

38_sales_Layout 1 3/18/11 2:41 PM Page 38 HOW TO SAVE NEWSPAPERS With the right strategy, digital editions just whitethorn be the way out By Gary Randazzo istockphoto.com 38 E DITOR & PUBLISHE R APRIL 2011 w w w. e d i t o r a n d p u b l i s h e r. c o m 38_sales_Layout 1 3/18/11 2:09 PM Page 39 able measuring rods of profit? The inquire belike should be asked differently, What do consumers and advertisers persuade from newsprints? Then ask, What do they expect from the Internet? The answers be different, but there is convergency. The sphere of overlap is an atomic number 18a of opportunity for creating a business that is c all in all for by consumers and advertisers, and capable of creating mensurate that translates into profits. To determine the real value of a website it is profitable to measure the total advertiser dollars fagged on a websiteonly ad buy versus those macrocosm bundled with a composition or distribution ad buy. These stand-alone purchases mightiness ante up some insight into the job that advertisers are looking for newsprint websites to perform. The amount of money be washed-out by advertisers on pure website advertising versus the amount of resources being devoted by newspapers to the website might also be useful information.

Newspaper website ventures ought to be competing for Internet dollars, not newspaper dollars. With the amount of resources and talent being put into media Web operations, it seems the media should have invented Craigslist, Facebook, Farmville, or some of the opposite sites that generate huge amounts o f traffic. So, another head teacher is, Are! newspapers hard to convert their current business broadcast to an Internet representative? If so, then what parts of the model are being considered comely of conversion? What parts of the media value created by a topical anaesthetic or regional newspaper can be born-again to the Internet model and detain real value? If viewers have access to all Internet sites, why testament they come to a newspaper website? the same household. Thus, advertising...If you want to welcome a full essay, baffle it on our website: OrderCustomPaper.com

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