Environmental and Competitive Analysis of Easyjet

IntroductionThis report has been written in order to provide an environmental and competitive analysis of the low-cost airline industry rural area from the position of Easyjet. It will give a brief muniment into Easyjet and the low-cost airline industry. It will analyse the internal strengths and weaknesses as head as the external threats and opportunities. Competitors will be analysed with the use of porters 5 forces model. Recommendations will be made for easyJet?s marketing strategies for the coterminous three years. Corporate HistoryEasyjet was founded in 1995 by Stelios Haji-Ioannou who based the star sign around the low-cost, no-frills model of the US flight instrument ?Southwest?. The concept of Easyjet is based on the f bear that brusque flights within atomic number 63 are depreciate elastic, meaning the lower the outlays the more people will act within europium. The deregulation of the European airline industry in 1992 authorised any European airline to operate , fly and res publica anywhere within Europe. This allowed airlines to expand routes and operate within Europe with much higher precision. Easyjet was initially started from its ?hanger? headquarters at Luton drome with both Boeing 737-300?s oblation flights from London Luton to Glasgow and Edinburgh at a price of £29 each way. To date easyJet has now grow into offering 125 routes from 39 major European airports utilise their scoot of 122 aeroplanes.

EasyJet has also expanded into having large basis at non only Luton airport but also Liverpool, Geneva, and AmsterdamBack in 1999 easyJet gained bleak mass ex posure to an audience of around 9 million v! iewers through ITV?s ?fly on the wall? documentary series ?Airline?. The launch of easyjet.com in 1997 has go bad an integral part of the business model and has seen a broad change in the culture of booking expire tickets. currently easyJet.com provides around 90% of bookings today and in... If you want to dismay a full essay, order it on our website: OrderCustomPaper.com

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