Cultural Anthropology Assignment 8

Information and Communication Revolution in SocietyWe atomic number 18 nutriment in the revolutionary times as technology has brought a seismic modify in all the communication that is fetching place in the orderliness . Today , after more than a century of electric technology , we have all-inclusive our central nervous system itself in a orbicular embrace abolishing both space and time (McLuhan , 1964 ,. 3 ) The new-made training and communication technologies , as well as those that ar waiting to be discovered in near in store(predicate) , have laid down the foundation of the global information based society . Humanity is very quickly adapting to the scientific novelties . commonwealth are adjusting to all the innovations and changes instantly and readily . The disposition for newer ways of getting information and entertainment are change magnitude . The young are being fed infotainment quite of information and entertainment separately . We have learned in the course that in modern times media plays a hearty role in shaping the society and this directly relates to this spot and brings forward the strong impact of the modern media on society . Since computer and communication is the spine of the news and entertainment manufacture , the creation and use of new media is aided by the originator of computer processing . Hence websites , wikis , blogs podcasting , mobile devices , e-mails and attachments , interactive television system , virtual world , video games , hypertext fiction , and electronic kiosks are at collapse considered new media . The new media is making our future more advanced at an accelerating pace . Cairncross rightly detect that , .technology takes shape long before its full consequences for society come to the fore (2001 ,.

1 ) One major way in which everyone has been moved(p) by the wave of new media is that , now the media does not present information and entertainment to us except with us hoi polloi are not passive audience of the media but actively participate in all the media related activities , as it is extremely interactive in nature One such change is the ability of individual members of the audience to determine their personal patterns of media aspiration rather than being at the mercy of schedules determined by television broadcasters (Rayner , Wall and Kruger , 2004 ,. 221 ) The audience decides what it wants to see or try . Media is no longer controlled by companies but by its audiences . People do not just read content but make content too Hence technology is supporting society and in return is getting support from it . both(prenominal) have become indispensable for one anotherReferencesCairncross , F (2001 . The oddment Of Distance : How the Communications Revolution Is Changing OurLives . London : Harvard line School PressMcLuhan , M (1964 . Understanding Media . London : Routledge and Kegan PaulRayner ,, Wall ,, Kruger , S (2004 . Media Studies : The Essential Resource . London : Routledge PAGEPAGE 3...If you want to get a full essay, order it on our website: Ordercustompaper.com

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