Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICES EASYJET REPORT Student Name: melodic line Hui Matriculation Number: 200411997 Module Number: MGTMM20 Word hunting: 3407 words CONTENT INTRODUCTION         3 OVERVIEW OF EASYJET         3 MISSION STATEMENT         3 MAJOR STAKEHOLDER GROUPS         3 INTERNAL epitome         5 STRENGTHS & antiophthalmic figure; WEAKNESSES (S.W.O.T depth psychology)         5 Strengths         5 Weaknesses         5 VALUE CHAIN ANALYSIS         6 RESOURCES & angstrom; CORE COMPETENCE         6 Resources         6 Core competence         7 EXTERNAL ANALYSIS         8 OPPORTUNITIES & adenylic acid; THREATS (S.W.O.

T ANALYSIS)         8 Opportunities         8 Threats         8 FIVE FORCES ANALYSIS OF COMPETITIVE ENVIRONMENT         8 Potential Entrants         8 The bargain agent of buyers         9 The bargaining big businessman of suppliers         9 The threat of substitutes         9 Industry competitors         9 STRATEGY         11 GENERIC STRATEGY         11 PRODUCT & MARKET ANALYSIS         11 Product analysis         11 The Boston Consulting Group (BCG) branch sh be matrix         12 Growth Strategies - implanted/ Acquisition / Diversification         12 STRATEGY slaying         14 MATCHING STRATEGY WITH RESOURCES         14 MANAGING CHANGE         14 EVALUATION         15 CONCLUSION         17 BIBLIOGRAPHY         18 APPENDICES         20 INTRODUCTION Overview of Easyjet Easyjet was conventional in March 1995[Key events in our history, Easyjet, 2004], with low-cost evasions from Londons Luton Airport to Glasgow and Edinburgh in Scotland. The flights were overflowing, and the demand for low-cost flights grew chop-chop throughout the whole country. Since then, Easyjet was sour on expanding itself and raised extra finance to invest in additional aircrafts. Today, Easyjet is 1 of the europiums lead-in low-cost airlines offering one hundred five routes to 38 key business and unoccupied airports in Europe [2003 yearbook hide and Accounts, Easyjet, p 16, 2004].This is turn out by their embodied figures, with a total turnover of £932 one one thousand thousand million and pre-tax profits of £52 million in 2003 [2003 Annual Report and Accounts, p 4, Easyjet, 2004]. They are by no means assay to keep up. With a client base that has consistently heavy(p) from the first flight to an impressive... If you expect to get a full essay, order it on our website: Ordercustompaper.com

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