Explaining the role of 'suppliers' in an organization's microenvironment. Discuss the impact the supplier environment might have on the marketing of soft drinks.

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Question: Explaining the role of suppliers in an organizations micro environment. Discuss the impact the supplier environment might have on the marketing of soft drinks.

Definition of suppliers: Firms and individuals that tin the resources needed by the company to produce its goods and services (lecture 3, p10). This includes materials and parts, swell items, supplies and service. (Diagram 1.4)

The Role of suppliers

Suppliers play a vital role in an organizations microenvironment. The relationship between suppliers and organizations are built on a solid foundation of value. (Diagram 1.3) The growth and the vision of the organization weigh heavily on the values that the suppliers can offer. The extent to which organizations and suppliers acidulate to shither toward their respective or common goals is defined as Joint action. In this Joint, the supplier contribute significantly in provides sources of competitive advantages towards the organizations against other competitors as well as redeem cost and compass efficiency for the organization. (Diagram 1.1)

Supplier and organization are interdependent on apiece other. This relationship develops and nurture strong business organization ties and make both needed each other to achieve desired goals. The ties can become stronger when both an organization and a supplier are highly dependent on each other.



The most measurable thing is that an organization cannot offer customers top-notch service if the suppliers are not giving the organization the same.

It is important that the organization has a high parley frequency and teaching sharing with its suppliers. A good frequent contact and culture sharing helps routine issues such as harvest-time availability, revise handling and delivery issues and reduce uncertainty. When the organization has frequent communication with its suppliers, it can give the supplier the chance for operational improvements and product development. This can indirectly help the organization because when the advice is accepted,

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