Allied business solutions

RESEARCH CONDUCTED BY: AALIYAH KHAN, HARPINDER RAI, NIKITA PATEL, PARMJIT DOIL & YUAN LIU

CONTENTS

Page 3: ...........................................Brief

Page 4: ...........................................Objective

Page 5: ...........................................Primary Findings

Page 11: ....................................... Marketing Strategy

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BRIEF

Research bakshis 500 companies in the UK, find out what training they buy and how.

Construct a marketing strategy

OBJECTIVES

Key objectives be:

        What are potential customers looking for - what are their needs?

        How can we find them?

        Whats the best way of communicating with them?

        What are they interested in apart from price - quality, reliability, readiness or value for money?

PRIMARY FINDINGS

METHODOLOGY:

Taking into consideration the brief condition a number of factors had to be considered in point to come the primary research in an effective manner.

The following shows almost of the factors that were considered when approaching the primary research:

o         Time

o         Resources/costs

o         Data base of companies

o          information needful

Time was very important when conducting this research as a questionnaire had to be designed and tested to make sure that the questionnaire worked and that the information required was obtained.

Resources and accounting for costs was also an important factor, the resources required was lendable at the University of Huddersfield save difficulties were faced when organising rooms and telephones in devote to conduct the research. These were resolved with the kind help of Giles Forbes.

All photocopies and telephone calls were provided by the University, which meant that our research costs were nil.

University recourses enabled us to obtain a data base of top 500 companies in the UK which was free of charge, however only 10% of these can be disclosed to associate as copy right laws must be abided by.

Unfortunately it is non possible to provide a full list of the top 500 companies; however...

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