Citibank Case Study

Citibank Case 03/18/2012 This case overviews Citibanks e-Business strategy to become nevertheless(prenominal) much of a world-wide banking elephantine in reply to node needs for integrated embodied e-banking platforms. Citibank faced umteen difficulties in attempting to serve clearly perspicuous groups of clients, small and middling enterprises as well as multinational corporations. In amplification to the immaterial elements confront the strong, this case outlines the congenital tribulations Citibank have imputable to its motion picture to faulty mortgages, and the need to ignore costs. Perform a conscienceless analysis to understand the cosmopolitan environment facing Citibank.  How leave behind Citibank be affected by external parts?  In peculiar(prenominal) what is the affect of the internet on the banking industry and Citibank? social/Demographic- Citibank saw an increased use of clear based technologies worldwide that in turn increased takes somewhat data security. This concern conduct to an investment from Citibank in more(prenominal) secure IT infrastructure. withal with the increase widespread ease of entryway to the internet, Citibank saw a maturement need for an call down in their online services. Technological- A procession in a international credence on IT and the bring frontwards of web based solutions in the early 2000s upgrade Citibanks need to radiate its portfolio offerings.

Economic- At the time of the global current crisis that we still see relevance of today, it put significant downward pressure on interest rates as treasuries around the globe modify their rates. This was bad news for Citibank revenues as the global crisis forced the firm to record losses. With that came expected numbers plunges, this put even more pressure on Citibank to think its strategies to avoid buyouts, bailouts, and takeovers. Environmental- Geographic borders became less and less a factor in the global preservation with increased technology that boasted a globalized economy. Many SMEs in Europe and Asia were seen to be run short across borders. This elevated the need...If you destiny to get a extensive essay, order it on our website: Ordercustompaper.com

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