Review Of Academic Article On Descriptive & Inferential Statistics

Academic Article ReviewConsumer Responses to Creative Platform of the Internet AdvertisingBy ChangHyun Jin and Jongwoo JunReview on Consumer Responses to Creative Platform of the Internet Advertisingby ChangHyun Jin and Jungwoo JunI . Purpose of the StudyThe study was aimed at examining the creative factors and interactivity of internet advertisements and how it affects the consumers attitudes towards formation and processing of the information from this attribute of advertisement as well as exploring the existing consanguinity that may exist amidst the heuristic elements and click-through intentions frame on the World Wide WebII . Questions /Hypothesis Menti 1d in the ArticleThe authors of the article wrote the by-line hypothesessound perceptions of different meshing advertisements directly relates to individual s attitude towards itcolor perceptions to a fault affect the consumer s attitude towards the monetary archetype advertisementtext perceptions are also one of the creative factors in web advertising that relates to the consumer s attitude towards banner adsanimated motion perceptions are directly related to the consumer s attitude towards web advertising andinteractivity perceptions positively influence the attitude of consumers towards web advertisingIII . DISCRIPTIVE STATISTICSThe researchers use tabular descriptive statistics in presenting the results of the data they ve gathered . This was shown in Table 1 entitled Correlation among the Variables , of the article . The researchers apply Cronbach s alpha to test the data they ve accumulate The results of the test showed that in all the seven measurement variables , the computation of the Cronbach s alpha had exceeded the standard acceptance norm which was 0 .70 . This meant that all the data self-collected were in acceptable boundariesIV . INFERENTIAL STATISTICSThe researchers used the T-test ( commonplace reliability , discriminant rigorousness , and convergent validity , in analyzing the descriptive data collected .

Assessment for discriminant validity showed that the average variance taken from the variables were found to be higher as compared to the squared correlation between the variables which was a an indication of discriminant validity . The test in normal reliability showed that the average variance of the variables is higher than the minimum look on thus indicating convergent validity . Even though non all of the variables had satisfied the t-value ratio , the overall factor loadings were copious to establish the convergent validity of the studyV . SUGGESTIONSSuggestions for the use of Statistical Methods in this study would include increasing the sample size or selecting the sample from conglomerate groups . Increasing the number of randomly selected students , selecting students from various levels /degrees , and selecting samples from various populations are some ways to improve the descriptive data and also the inferences drawn from it . There are other(a) factors , which contribute to the responses /reactions of consumers with regards to the creative platform of internet advertising , creation limited in this study (e .g cultural differencesVI . VALIDITY ISSUESIn interrogation the hypotheses of the study given above , the researchers used a indirect factor abstract (CFA ) using EQS 5 .7b for Windows and the result of the analysis was...If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper