DuPrees Title Loans Proposed By:Kayricka DuPree Submitted To:Carla Weaver Course: Marketing BUSN 319 way out: Title Loans/Title Pawning Date: 03/13/2011 Table of Contents 1. fraternity Description………………………………………………………………...3 2. Strategic Focus and Plan……………………………………………………………...3 a. Mission/Vision b. affectionateness Competency and Sustainable Competitive Advantage# c. Goals 3. Situation analysis………………………………………………………………………………4 d. SWOT Analysis/Environmental Scan i. Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and organic evolution (R & D) ii. External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory 4. Consumer Analysis……………………………………………………………..……...5 e. Market coat Estimation………………………………………...…………....6 f. Market Research Plan…………………………………………………...…..7 g. Market proceeds Grid………………………………………………………..7 5. Product Strategy……………………………………………………………………….8 h. Product Life cycles/second…………………………………………………………...9 i. Marketing Mix………………………………………………………….......10 j. Branding………………………………………………………….................10 6. Pricing……………………………………………………………................................10 k.
monetary value Objectives………………………………….………………….……....10 l. Price Constraints…………………………………………………….……...10 m. Price Ranges……………………………….………………………………..11 7. Break-Even Point………………………………………….………………………….11 n. Modifications…………………………..………………………………........12 o. Final Prices…………………………………………..………………............12 8. Channel/Intermediary coverage………………………...…………..........................12 p. Target Audience…………………..…………………………………….......13 q. Promotion Objectives…………….…………………………………………13 r. Promotion Budget, Tools, and Schedule…………………………………..14 s. Promotion... If you ask to get a full essay, order it on our website:
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