Indian Tea Market Analysis

AN OVERVIEW ?Introduction ?Historical perspective of tea market ?Current scenario ?Consumer habits and practices ?Consumer aw beness ?Market coat and growth ?Major players ?Positioning ?Future trend ?Conclusion ?Bibliography ?INTRODUCTION The Tea Business in India is nearly a 170 familys old practice. This agro-based industry is a very important contributor to the economy of India. The main axis of rotation of tea business in India is located along the unpolished hills and backward beas of Northeastern and southern states care Assam, West Bengal, Tamil Nadu and Kerala. Further, the regions, which are associated with small time tea business in India, are Karnataka, Tripura, Himachal Pradesh, Uttaranchal, Arunachal Pradesh, Manipur, Sikkim, Nagaland, Meghalaya, Mizoram, Bihar andOrissa. The process of tea cultivation in India requires specialized climatic and as well as soil conditions, which is usual only in the aforesaid areas of India. The tea business in India is mainly based on cultivation of tea variants like CTC, Orthodox tea and green tea. There is a vast demand for green tea in developed countries for its sizable aromatic flavor and medicinal properties.

The trend of green tea consumption is also on the rise in India collect to rise in purchasing power capacity and overall living standards of Indian. In India, tea is an essential item of house servant consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, straight and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs.8000 crore in the financial year ended 31st March 2006- 2007. Some notable facts most the tea industry of India are as follows - There are 1655 registered tea... If you want to get a full essay, order it on our website: Ordercustompaper.com

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