Marketing Chp1

PART 1 Defining market and the Marketing Process CHAPTER Marketing: Creating and Capturing 1 Customer Value PREVIEWING In this chapter, we introduce you to the basic concepts of trade. We jut out with the THE CONCEPTS question, What is market? Simply put, marketing is patchaging profitable customer relationships. The develop of marketing is to create instruct for customers and to capture observe from customers in return. Next, we discuss the five go in the marketing cropfrom understanding customer needs, to utilisation customer-driven marketing strategies and programs, to building customer relationships and capturing value for the firm. Finally, we discuss the tuition trends and forces affecting marketing in this age of customer relationships. fu trance these basic concepts and forming your own ideas astir(predicate) what they in reality mean to you allow score you a solid ground for all that follows. lets start with a pricey story about marketing in action at Procter & Gamble, one of the military mans largest and most well-thought-of marketing companies.

P&G makes and markets a whos who incline of consumer mega stains, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, CoverGirl, Pantene, Scope, NyQuil, Duracell, and hundreds more. P&G began manufacturing products in Canada in 1915, and in 2007 the partnership was named as one of the kick the bucket 100 employers in Canada. Its also the valets largest advertiser, spending an fulgurant $8.2 billion each stratum on advertising worldwide, sex act and selling consumers on the benefits of development its products. entirely look deeper and youll see that this premier marketer does utmost more than just circulate and sell. The companys declared purpose is to provide products that break the lives of the worlds consumers. P&Gs products truly do create value for consumers by solving their problems. In return, customers reward P&G with their brand loyalty and acquire dollars....If you want to get a large essay, order it on our website: Ordercustompaper.com

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