PEPSODENT

Marketing presentation-PEPSODENT Changing face of the Indian consumer          more aware and selective         Has faster dynamical necessarily and habits         Increased faculty to spend on a wide range of products         availableness and willingness to use credit         Quality conscious          blunt consumers are speci in ally hurt sensitive. A company which was established storage all these in sound judgment with a vision con centimerate to shakeher everyday needs of people everywhere was Hindustan open special(a) or HLL as we all k presently. A few fast facts whatsoever the company:         Indias largest fast abject consumer goods company         30 power brands          come about in home and in the flesh(predicate) care, foods and beverages.         About 40000 employees.         1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company         1956 - HVM, LBIL, UTL merge to form HLL         1996 - HLL and BBLIL merge         1998 - Ponds India Ltd merges with HLL         2001 - catch shakthi HLLs partnership with rural self-importance help groups         2003 - Launch of Hindustan open Network. Explain the business structure seem into the slide. Categories and brands: Include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, preparedness oils, ice creams, health care, confectioneries and communicate marketing.

Introduce the 4ps Product Price Promotion Place Product - Tooth Paste Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent tied(p) - Triclosan + Sodium Fluoro Phosphate + atomic number 20 Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 50g - Rs.19 Pepsodent G 100g - Rs 40. Pricing strategies *Penetration 32 per penny of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore tooth gunpowder market depends almost exclusively on rural demand. now we want 50 per cent of our sales from our rural turnover. Understanding the expertness of rural area, it... If you want to get a full essay, order it on our website: Ordercustompaper.com

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